Under the direction of Creative Director Jonathan Anderson, Loewe announced the formation of a new yearly prize on Tuesday. But instead of recognizing fashion design as many prizes around the world and its parent company LVMH already do, the Spanish luxury brand aims to reward modern craftsmanship.
"...I wanted to create a platform to highlight things that are engineered by hand, by ceramicists, basket-weavers, furniture designers, jewelry makers, and other people who work silently and are often under-appreciated," said Anderson in a statement.
Finalists of the Loewe Craft Prize will be evaluated by an esteemed panel of international fashion people — from designers to curators — and entries will be judged based on how their "creation required reinterpreting traditional methods to make them relevant for our time, resulting in an object representative of craft's important contribution to today's culture," according to a statement from Loewe.
Submissions will be accepted online now through Nov. 7, and finalists will be named in February. The winner will be announced in April and receive €50,000 (about $56,000). But that's not all: an exhibit featuring the work of 14 finalists will begin an international tour in Madrid in May 2017, meaning that we will be able to see that award-winning modern basket-weaving (and more) with our very own eyes.