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PETA Is Now a Prada Shareholder

The animal rights organization is demanding a permanent end to Prada's production of ostrich-skin handbags.

Back in February, the People for the Ethical Treatment of Animals (PETA) posted a YouTube video called "Ostriches Killed for Hermès, Prada Bags." The video contained what it sounds like: ostriches being cruelly slaughtered by companies that, PETA alleges, supply Hermès and Prada. But spreading awareness wasn't enough: On Thursday, the animal-rights organization announced that it will continue to fight against the sale of ostrich-skin handbags — this time, as a shareholder of the Italian company.

As a shareholder, PETA representatives will be able to attend Prada's annual meetings and make their case for ending "all exotic skin sales," per a press release. "PETA is taking the fight against cruelty straight to Prada's boardroom and demanding a permanent end to ostrich-skin handbags," said PETA's Executive Vice President Tracy Reiman in a statement.

It's not the first time PETA has purchased shares in a company as a means of protest. Back in July, it purchased a single share in Hermès, following investigations into Hermès's crocodile skin suppliers in Texas and Zimbabwe, which resulted in Jane Birkin releasing a statement asking the company to remove her name from the bag.

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A rep for Prada could not immediately be reached for comment.

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