Rachel Roy Quietly Relaunched Her E-Commerce Site in the Midst of 'Becky' Fiasco

The new mobile-friendly website reflects a new focus on direct-to-consumer and editorial content.
Author:
Publish date:
Rachel Roy. Photo: Jamie McCarthy/Getty Images

Rachel Roy. Photo: Jamie McCarthy/Getty Images

With celebrity gossip fiends searching Google to learn more about Rachel Roy since the release of Beyoncé's new visual album, "Lemonade," it seems like perfect timing for the designer to revamp her website, which was on hiatus since 2014, according to Mobile Strategies 360However, the recent relaunch was executed somewhat quietly in the midst of this whole "Becky with the good hair" fiasco

Rachel Roy's website. Photo: Screengrab

Rachel Roy's website. Photo: Screengrab

The new site has been redesigned on a much more mobile-friendly platform and provides direct-to-consumer services for her Curvy and Rachel Rachel Roy collections as well. (On Roy's previous site, purchases were redirected to Macy's.) Under the site's "The Life" vertical, Roy stars in a monthly video in which she explains upcoming editorial content by guest contributors. For April, Lo Bosworth provides a few cooking tips and readers can learn how to identify and follow their true passion from tequila company co-founder Bertha Gonzalez-Nieves.

Unfortunately, Roy's online presence is still largely dominated by content surrounding whether or not she really is "Becky with the good hair." On a Google search results list for "Rachel Roy," her snazzy new website shows up fifth  — under articles by People and a link to her Instagram account, which was made private last weekend but has recently been switched back for public view (though the bee emojis are still plentiful in the comments).

Want more Fashionista? Sign up for our daily newsletter and get us directly in your inbox.