Like a scorned significant other going through a dramatic breakup, Saint Laurent has taken to social media to show just how over Hedi Slimane — who departed the French fashion house last Friday, only to be replaced by Anthony Vaccarello the following Monday — it really is. On Wednesday, British website Fashion & Mash noticed that the brand had wiped its entire Instagram history, leaving followers with just one post: a portrait of Vaccarello announcing his appointment.
But followers, it seems, are none too pleased with this move, leaving a string of distressed comments on the one remaining image. Best summing it up, @gregnatale wrote: "That's cute about Anthony but why take down Hedi's photos? Hedi's DNA will no dought [sic] be continued. No issue with a new creative director but why erase the past 4 years?"
The answer, @gregnatale, reads plain and simple: Saint Laurent appears to be committed to leaving a slate blank for Vaccarello, who will present his first collection for the house for spring 2017. Just as Slimane ushered in an era of commercially sound, rockstar-favored grunge, this is every indication that Vaccarello has plans to make a similarly significant mark on the label. That Saint Laurent turned to Instagram — a platform that has changed how young fans and, hopefully, shoppers, consume fashion — to jumpstart Vaccarello's tenure is no coincidence.
Not to be all theatrical, but: It's Vaccarello's world now (at Saint Laurent, at least); we're all just living in it.