Siren PR Assistant Account Executive, Fashion Division  In New York

Siren PR is a strategic, creative, young and dynamic agency offering superior client service and outstanding results. Our experience within the fashion, beauty and lifestyle industries working on a variety of high-end, luxury and mass brands allows us to strategically pitch to the media and help build and establish brands among core audiences.   

Assistant Account Executive Job Description:  

ADMINISTRATION: 

• Prepare weekly, monthly activity reports 
• Create, manage and maintain clips for clients and internal purposes 
• Traffic and maintain samples/products, look books, press releases and inventory seasonal collections 
• Maintain media-ready showroom 
• Proficiency in time management 

MEDIA RELATIONS: 

• Draft press materials (press releases, media alerts, pitch letters, bios, etc.)  
• Prepare press kits 
• Be able to research and create media lists 
• Keep database up-to-date regularly 
• Begin to understand strategy behind target media for each client 
• Establish online and regional media contacts 
• Build relationships with members of appropriate target media 

PR PROGRAM DEVELOPMENT: 

• Participate in brainstorms 
• Add creative input and generate ideas for PR plans 
• Become aware of leading industry influencers

To apply, please send your resume to Lauren Genest, VP of Fashion Division, lauren@sirenpr.com.