Lucky Blue Smith and Hailey Baldwin Channel the '90s In New Tommy Jeans Campaign

Because everyone loves some sexy denim nostalgia.
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The Tommy Jeans capsule collection. Photo: Bryant Eslava/Tommy Hilfiger

The Tommy Jeans capsule collection. Photo: Bryant Eslava/Tommy Hilfiger

Fresh IMG recruit (and celeb offspring) Hailey Baldwin is back with another Tommy Hilfiger campaign, but this time she has an equally blonde and pouty comrade in Lucky Blue Smith. The brand brought the Instagram-savvy pair together to formally announce Tommy Jeans, a new Hilfiger Denim capsule collection that reimagines iconic '90s styles with a "fresh, youthful twist." Nostalgic fans will find unisex logo T-shirts, long-sleeved sweatshirts and oversized denim jackets that are very much in line with the logo-heavy, casual streetwear craze that fashion is fixated on right now. The women's pieces include a bikini, high-waisted jeans, frayed cut-off shorts and dungarees. 

The Tommy Jeans capsule collection. Photo: Bryant Eslava/Tommy Hilfiger

The Tommy Jeans capsule collection. Photo: Bryant Eslava/Tommy Hilfiger

"Reminiscing on the '90s reminds me of some incredible memories – from our first collaborations with musicians and celebrities to our continued passion for pop culture," said Hilfiger in a statement. "Our Tommy Jeans collection celebrates some of my favorite styles from our early years, updated for a new generation of Tommy fans." The collection will be available to shop at select U.S. stores and on Tommy.com sometime next week. (But you can see it on the UK site now.)

The Tommy Jeans capsule collection on the street at New York Fashion Week. Photo: Bryant Eslava/Tommy Hilfiger

The Tommy Jeans capsule collection on the street at New York Fashion Week. Photo: Bryant Eslava/Tommy Hilfiger

If the collection looks a tad familiar, then you've been paying attention: Influencers and models like Suki and Immy Waterhouse (who starred in an October campaign for a similar Hilfiger collaboration with MatchesFashion), Jourdan Dunn, Veronika Heilbrunner and hand-holding street style duo Caroline Vreeland and Shea Marie (see above) have worn the pieces out and about. They've already provided plenty of styling inspiration for those itching to channel the Hilfiger heyday in modern day. 

See all of Baldwin and Smith's campaign images in the galley below.