This Nourishing Mask Was Made for Gemma's Chemically Treated Hair

Your strands will feel impossibly soft.
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Photo: Sephora

Photo: Sephora


I've been straightening and coloring my hair since I was a teenager, so I think it's a bit of a miracle that it hasn't fallen out yet. As I've gotten older, I've become more interested in taking care of what I have — which is to say that I've been spending a little extra on products like cleansing conditioners and hair masks lately.

My latest discovery is Amika's Nourishing Mask, which I received as a sample a couple of weeks ago at the office. According to Sephora, it's formulated without parabens, sulfates and phthalates, and it's "safe for color -, keratin -, and Brazilian-treated hair," which basically means that I am this product's target demographic in all aspects. You can use it as a conditioner and as a weekly treatment, but honestly, I think it gives you a similar result whether you leave it on for two minutes or 10. I've been using it for about two weeks now, and my hair feels noticeably softer to the point where I feel the urge to play with it. For those on the fence about hair masks in general, I'd recommend the 2 oz. version, which costs a more affordable $10.

Amika Nourishing Mask, $28, available at Sephora.

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