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Must Read: Balenciaga Pre-Fall 2016 Is Here, Being a Mid-Tier Blogger Pays Off

Plus, Pierre Bergé thinks modern couture customers are "Russian prostitutes."

These are the fashion stories making headlines this Tuesday.

Balenciaga's pre-fall 2016 collection is where Demna Gvasalia first made his mark
Ah, the mysteries of Demna Gvasalia's time at Balenciaga. Despite official word from the brand that its pre-fall collection was designed by an in-house team between Alexander Wang's departure and Gvasalia's arrival, images of the collection, which were released on Tuesday, show a strong Vetements vibe. There are hints of the archive, however, particularly in a Nicolas Ghesquière-esque aviator jacket. {Vogue

On the benefits of being a mid-tier blogger
Sure, influencers like Chiara Ferragni and Aimee Song might be bringing in millions of dollars, but what about those bloggers in the middle of the pack? They may not score magazine covers or beauty contracts, but according to one report, they're still making decent paychecks — and in some cases, are more likely to land those money-making sponsored deals. Sometimes, it literally pays to be average. {Racked}

Miley Cyrus and Marc Jacobs team up for Planned Parenthood
If you're looking to support Planned Parenthood, want to express your love for Miley Cyrus and have a thing for labels, you're in luck: Marc Jacobs has just put out two tees featuring Cyrus's face (and tongue, duh), with 100 percent of the proceeds to be donated to Planned Parenthood. At $50 a pop, we're hoping those proceeds are rather large... {Marc Jacobs}

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Pierre Bergé thinks designers-turned-celebrities are "idiotic" 
It should come as no surprise that the very outspoken Pierre Bergé thinks that former partner Yves Saint Laurent was "the last of the great couturiers." More surprising, though, is his take on the modern couture customer — one that Saint Laurent has recently begun to court again. "Today, the fashion houses supposedly continue to turn out haute couture but they don't have customers, because I don't call Russian prostitutes customers," he says. Uh, yikes. {The Telegraph}

Coco Rocha's latest gig is a head-scratcher
Well, consider us confused: Coco Rocha's latest job is shilling Johnnie Walker's Scotch whiskies. Last we checked, Rocha was an avid and outspoken Jehovah's Witness who refused to pose with anything that went against the tenets of her religion, so we don't fully understand her new gig. But the strangest part? The whole campaign is intended to convince customers that whisky can be enjoyed by women just as much as men. Ugh. {WWD}

Whoopi Goldberg and Slay Model Management team up for new reality show
Whoopi Goldberg will serve as executive producer on Oxygen's new reality show called "Strut," which will follow transgender models "breaking down barriers" in the fashion industry. The show will partner with Slay Model Management, the first exclusively trans modeling agency. Goldberg says of the show: "People tend to focus on the stereotype instead of the person, and this series will give viewers a unique opportunity to spend time with real people who are struggling with the same challenges we all face as we make our way through the world." {Variety}

Hermès amps up its ready-to-wear
For the first time, privately owned Hermès will hold a pre-collection presentation. Though the brand has been putting together pre-collections since 2004, it had never shown to press. Pre-spring will be presented on July 3 in Paris to a select group of 100 people, just ahead of the couture shows. Artistic director Nadège Vanhée-Cybulski, tapped to head up Hermès ready-to-wear in 2014, says the show is "really about bringing the ready-to-wear to the 21st century, to make it as legitimate as a bag or a scarf.” {Business of Fashion}

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