Skip to main content

The 'Princess Charlotte Effect' Is Over $1 Billion Stronger Than the 'Prince George Effect'

Who run the world?
  • Author:
  • Updated:

Prince George may be next in line to rule the British monarchy, but when it comes to sartorial influence, Princess Charlotte has all the selling power.

The precocious daughter of the Duke and Duchess of Cambridge, who is one year old as of Monday (happy birthday, C!) and who can barely keep two shoes on her own feet, is worth a reported 3.2 billion pounds ($4.5 billion) to the U.K. economy according to the experts at Brand Finance. This is purely due to her innate ability to drive sales of the adorable cardigans, dresses, colored tights and Mary Janes she's known to wear. As the Telegraph's new deep-dive confirms, childrenswear brands like Pepa & Co., M&H and have experienced massive online traffic surges and increased international interest thanks to Charlotte.

Comparatively, Brand Finance says Prince George's economic contribution is only about 2.4 billion pounds ($3.2 billion). Though, this discrepancy is no fault of George's own: the boys' fashion market is simply smaller than the girls'. And we doubt there are that many other two-year-olds with George's unwavering affinity for knee-high socks.

In celebration of Charlotte's first birthday, the Duke and Duchess have released a series of brand new photographs of their daughter, in which she's wearing clothes that will surely benefit their country's economy. See them all here.

Scroll to Continue

Recommended Articles

Homepage photo: Andrew Chin/Getty Images