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Must Read: Gucci Goes DIY, Alberta Ferretti Joins Couture Calendar

Plus: Nine garment workers were killed in two separate factory fires this week.
Gucci's Dionysus bag gets the DIY treatment. Photo: Gucci

Gucci's Dionysus bag gets the DIY treatment. Photo: Gucci

These are the stories making headlines in fashion this Friday.

Gucci launches DIY service
Customization is a lucrative business for luxury brands, and now Gucci is getting in on the action: the Italian brand is launching a personalization service for select items, starting with the the Dionysus bag. Shoppers will be able to choose the color, type of leather, handle and lining and embellish the handbag with trims, hardware and monogrammed initials. A full suit of plants and animal embroideries are available, too, including butterflies, lizards, bees, dragonflies, snakes, roses and peonies. "The process of customization is both a personal statement and a way in which a customer can become a co-designer with Gucci’s Creative Director," said the company in a statement. In the future, the DIY service will be available for the Ace sneakers, Princetown shoes and ready-to-wear pieces. {Fashionista Inbox}

Nordstrom's latest "Pop-In" shop targets all things summer and swim
Olivia Kim's latest Nordstrom edit, Pop-In@Nordstrom de Soleil, launches Friday and will live online and in select stores through June 26. The shop features everything from sunscreen to pool toys and even a hammock. And niche swim brands kiini, Onia, and Lisa Maree are also included alongside exclusive capsule collections from PRISM and Kore Swim. {Fashionista Inbox}

What comes first, the trend or the report? Inside WGSN
Over 6,000 different companies subscribe to World Global Style Network, a trend forecasting company that predicts the silhouettes, colors and concepts that will dominate fashion two years in the future. And while Senior Editor Sarah Owen says Instagram is vital to her work, on-the-street reporting and statistics are just as useful for predicting the future in fashion. Fusion explores the integrity, efficacy and competitive advantage of trend forecasting in a social-media dominated world. {Fusion}

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Alberta Ferretti joins the Paris Couture Calendar
On July 3, Alberta Ferretti will present her demi-couture collection in a runway show format at her Rue du Faubourg Saint-Honoré headquarters for the first time. (The pieces are not made-to-order, but very limited in quantity.) Ferretti joins a host of brands joining Paris Couture week for the first time including Hermès, showing resort; Brioni, debuting Justin O’Shea's first collection; and Vetements, presenting both men's and women's collections. {Vogue}

How Gemma Ward balances motherhood and modeling
"I almost feel like I've done a degree in fashion and I can build on that as the years go by," said Australian model Gemma Ward in an interview about raising her daughter and how she picks projects after 13 years in the business. "In today's world, with selfies and Instagram, you can get sucked into thinking that your image is everything. So I think to cultivate an inner world is really important because that can shine through too." However, Ward said she would not dissuade her two-year-old daughter Naia from joining the industry if and when the time comes. {Daily Telegraph via Vogue UK}

Nine garment works die in two separate factory fires on the same day
Weeks after the three-year anniversary of the tragic Rana Plaza factory collapse, fires on Saturday in both Zhengzhou, China and Dhaka, Bangladesh trapped workers in multi-story buildings. Nine people died and twelve were injured. {Dazed}

Cool French girl gang epitomizes a new generation breaking the fashion rules
Dazed followed and photographed six Parisian teenage girls unofficially calling themselves the Gucci Gang, who have gaining notoriety online and "IRL" for their style and unapologetic attitude. They have over 45,000 combined Instagram followers but it's like, whatever. {Dazed}

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