HL Group, a fast-growing, dynamic Los Angeles-based Communications, PR, and Marketing Consulting firm seeks a Senior Director to lead an Account Team serving fashion and lifestyle brands. The firm specializes in marketing and communications strategies across fashion, home & lifestyle, and travel and is quickly expanding into other categories.
Role & Responsbilities
- Develop compelling communication strategies and integrated marketing platforms to appropriately position a range of fashion and lifestyle brands in the marketplace
- Secure top-tier media opportunities, including press coverage in fashion, lifestyle, and consumer outlets; speaking engagements; sponsorship opportunities; award submissions
- Manage and coordinate targeted press events to support seasonal launches, collections, and other brand introductions
- Interface with key client executives and Marketing/PR point-of-contacts; advise on brand positioning and media training as necessary
- Lead and manage full Account Team, overseeing story angle development, press release writing, daily product placement, sample trafficking, and media tracking
- Interact with firm’s senior executives including Partners and Vice Presidents to solicit brand- and industry-specific expertise; provide updates on client status regularly
- Leverage firm’s network to create meaningful co-branding opportunities and innovative influencer event strategies
- Support new business development through participation in meetings with prospective clients relevant to Account Team’s specialty
Qualifications
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- Minimum 6-7 year’s experience on either the agency or client side, managing all aspects of public relations
- Extensive relationships within fashion media on both a national and regional level
- Strong ability to manage people at all levels of seniority – from account coordinators to senior executives
- Keen understanding of brand nuances, competitive positioning, and big/small industry picture
- Exceptional interpersonal, networking, and verbal and written communications skills; ability to lead client meetings a must
- Ability to handle multiple projects simultaneously in a hectic, fast-paced environment
- Relationships with influencers in the entertainment industry a plus, but not required
- Experience in new business development and client acquisition preferred
- Proficient in Microsoft Word, Excel, and PowerPoint
To apply, please send your resume to Jennifer Craker at jcraker@hlgrp.com.
