Scroll down for updates to this story, including the winners.
H&M has teamed up with Bloglovin' for a second time to launch a mentorship for bloggers — and what's an accelerator, incubator or training program without a little friendly competition? Entries for the program will be accepted worldwide until Jun. 19 (here's how to enter), and require an original blog or Instagram post showcasing the H&M pieces that best represent the blogger's personal style and #brand. (A fairly simple request for bloggers, and a terrific source of advertising for the global fashion retailer.)
Five winners will be chosen for a special trip to the H&M headquarters in New York City on July 11. There, they'll have one-on-one sessions with OG Blogger and media wunderkind Man Repeller's Leandra Medine on how to take their own blogs to the next level. Come September, a final winner will be announced as H&M's Breakthrough Fashion Blogger of the Year at the annual Bloglovin' Awards during New York Fashion Week, and will receive a featured spot in H&M Magazine.
"At Bloglovin', it has always been our mission to connect bloggers with the tools needed to evolve and grow their careers," said Giordano Contestabile, CEO of Bloglovin', in a statement. "Together with H&M and Leandra of Man Repeller, it is our hope that with this program, we'll be able to positively impact the upcoming generation of bloggers."
With the roles of blogger and influencer merging into one big melting pot of high follower counts, sponsored posts and big brands' cash to back it all, it's a very smart move for H&M to tap into the realm of influential personal style bloggers who are still on the rise. And who better than Medine to take on the task of helping the future five winners find their own voices in such an overcrowded digital space? (You can hear her thoughts on how the world of fashion blogging has changed in Alexa Chung's recent video series for Vogue UK.) After all, this is someone who transformed her school project fashion blog into a full-fledged online media outlet.
Update: This post has been updated to reflect changes to details about the contest: entries will be accepted later this week instead of a previously expressed date of Mon., May 16. Also, the final winner will not receive a yearlong mentorship with Medine.
Update, 7/12/2016: The winners of the H&M and Bloglovin' mentorship program, as well as the finalists for H&M's Breakthrough Fashion Blogger of the Year, have been announced. Those listed below are the lucky recipients of a special one-on-one session with Leandra Medine at the H&M showroom in New York City:
- Amy Roiland of A Fashion Nerd
- Taye Hansberry of Stuff She Likes
- Maristella Gonzalez of A Constellation Journal
- Janel Therese of Street Style Teller
- Taria-Ann Verburgt of Survivor On Stilettos