Welcome to our new column, "Hey, Quick Question," where we investigate seemingly random happenings in the fashion industry. Enjoy!
Where were you 15 hours ago? Did you notice how the Earth's atmosphere suddenly became flooded by a pleasant, sepia-toned mist? Did you feel inexplicably inclined to hand-massage a field of peonies or excavate a flea market for eight matching cake plates from the mid- to late-1950s? Us, too — and there's only one force strong enough to affect the human race with that much rosé-infused gravitas: Lauren Conrad.
On Wednesday evening, the fashion designer turned to Instagram to tease what certainly appears to be a new project for MTV, the same network that was behind such cinematic classics as "The Hills" and "Laguna Beach," as well as the lesser-favored "The City" and "Newport Harbor." The image, above, shows Conrad adjusting (i.e., lightly touching) the skirt of a bridesmaid dress while peering down the lens of a handheld video camera. She tagged MTV, LC Lauren Conrad for Kohl's and contemporary line Paper Crown in the shot, while the caption reads, "Never thought I'd see the day..."
Nobody freak out, but is Conrad's face coming back to MTV?
Objectively, her return to reality television — presumably, in a series focused on the goings-on of her fashion empire — makes some amount of sense. After maintaining a fairly low profile since wedding William Tell, rock star turned lawyer, in Sept. 2014, Conrad has been participating in a recent, rare publicity blitz, including an Us Weekly cover story dedicated to "The Hills" for the show's 10th (?!) anniversary.
And lest you've forgotten, Conrad was rumored to have a reality show about her design career in the works for MTV as far back as 2011! The network decided to pass on that series then, but has it gotten the green light five years later? There was no mention of an Untitled L.C. Project at MTV's 2016 upfronts last month, though all is not lost: The channel has encouraged interested parties to keep an eye on Conrad's Twitter account on Tuesday, May 31 at 11 a.m. EST. A spokesperson for MTV had comment for Fashionista at this time.
Only time will tell, but you can rest assured that we'll spend the next five days making as many unfounded predictions about this new series as possible. Montag-Pratts, you in?
Update, 5/31: Right on schedule (an hour early, actually, if we're being precise), Conrad tweeted the following announcement at 10:01 a.m. EST:
Looks like we're not exactly in for a full-fledged Conrad-centric TV series, but this 10-year celebration is better than nothing at all. In a statement, MTV provided us with more information about the special, titled "The Hills: That Was Then, This is Now":
Lauren Conrad, the protagonist and star of "The Hills," takes us back to revisit MTV's cultural phenomenon in celebration of the show's 10-year anniversary. Lauren cuts through the clutter to address some of the show's best-kept secrets and reveal what it was really like living her pivotal years on camera. She looks back on her tumultuous early days in LA and explains how they led to her current successful career and loving marriage, answering all the questions the audience is dying to know along the way. As we reconnect with our favorite girl from Laguna, we realize she's grown up to be a cultural icon…and she's still not afraid to tell it like it is.
A myriad of urgent questions remain: Will she get the whole gang back together? Will MTV resurrect Les Deux for an evening of casual fun? We'll put on our investigative journalist caps and do our best to find out — otherwise, see you back here on Aug. 2.
Note: This story has been updated to reflect the response from MTV.
Homepage photo: Cindy Ord/Getty Images for Kohl's