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L'Oreal Paris Ranked World's Most Valuable Beauty Brand

It's worth a record-breaking $13.69 billion. See who else made the top 20.
Photo: Gomainstream/Creative Commons

Photo: Gomainstream/Creative Commons

When it comes to beauty brands, we all know our personal favorites, who the celebrity ambassadors are and which ones advertise the most aggressively, but which cosmetics company is actually the most valuable as a brand? 

For the third year in a row, L’Oréal Paris came out on top in Brand Finance's annual list of the most valuable cosmetics brands, with a total brand value of $13.7 billion according to the UK-based consultancy's Royalty Relief methodology, which determines the value a company would be willing to pay to license its brand as if it did not own it. The amount is a record for the industry.

"[L'Oréal Paris] is performing well in three key respects: it is investing in trends and technology; it is innovating digitally; and it continues to inspire trust," said cosmetics analyst Emilie Milton-Stevens. It also scored a 91.5 out of 100 on the firm's Brand Strength Index, based on indicators like familiarity, investment, social responsibility, consideration, loyalty and preference. Other L’Oréal brands in the top 20 include Garnier (#7), Maybelline (#13) and Lancôme (#14). 

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As for Estée Lauder, which recently launched the Estée Edit and reported an 11 percent growth in makeup sales in the first quarter, the brand moved up a spot to #9. Clinique (#4) and MAC (#20), both owned by Estée Lauder Companies, were also among the top 20, which you can see in full below alongside their brand value:

1. L’Oréal Paris: $13.69 billion
2. Gillette: $7.18 billion
3. Nivea: $6.17 billion
4. Clinique: $5.96 billion
5. Chanel: $5.80 billion
6. Neutrogena: $5.70 billion
7. Garnier: $4.81 billion
8. Pantene: $4.80 billion
9. Estée Lauder: $4.17 billion
10. Dove: $4.10 billion
11. Clarins: $3.50 billion
12. Shiseido: $3.27 billion
13. Maybelline: $3.17 billion
14. Lancôme: $2.68 billion
15. Head & Shoulders: $2.68 billion
16. Christian Dior: $2.51 billion
17. Schwarzkopf: $2.34 billion
18. Olay: $2.19 billion
19. Aveeno: $2.13 billion
20. MAC: $1.80 billion

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