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Purple is actively seeking a bright, enthusiastic and entrepreneurial Digital Strategist to join its thriving beauty division. The successful candidate must have a solid background with a minimum 1-2 years of experience in the online beauty marketing & communications industry.

Duration: Permanent 
Salary: Commiserate with Experience, plus health benefits and vacation allowance 

Purple is actively seeking a bright, enthusiastic and entrepreneurial Digital Strategist to join its thriving beauty division.   

Based in SoHo, New York, Purple represents a number of fantastic beauty brands; including, Wexler Dermatology, James Read, ODIN Fragrances, Too Cool For School, Lano, Natura Bissé, RMS Beauty, Julien Farel Restore Salon & Spa, Blo Blow Dry Bars, Nicole Winhoffer, Eyeko, special projects for Maybelline, and several exciting, new client wins to be announced soon in May 2016. 

The successful candidate must have a solid background with a minimum 1-2 years of experience in the online beauty marketing & communications industry, be results driven and have a proven track record in successfully implementing a digital strategy, while also demonstrating a high degree of initiative and creativity when pro-actively proposing new ideas. 

Key Responsibilities: 

The right candidate will hard-working and proactive, and will have a proven track record in social media strategy across community management, content creation, promotions and online blogger/influencer campaigns. They will also be an articulate presenter, be competent at media analysis, reporting and thrive on attention to detail.   


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  • Day-to-day supervision and execution of client campaigns including (and not limited to) social media community management, content creation, social media promotions, partnerships, blogger and influencer outreach initiatives, and analytics 
  • Support account leads and help develop and manage initiatives in the digital space, including: strategy, planning & implementation of press launches, collaborations and events 
  • Monitor and benchmark social media activities of other competing brands 
  • Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications 
  • Develop social media content to be deployed across brand-owned social media communities 
  • Analyze outcomes and create reports summarizing results 
  • Established, industry contacts with digital influencers and bloggers across the beauty, lifestyle and fashion sectors 
  • Manage interns; while supporting them in their growth to the next level 
  • Liaise with London team on mutual clients when necessary 
  • Possess excellent team skills, working alongside junior and senior members of the team 
  • Assist in driving, organizing and executing digital PR programs in North America & Global projects 
  • Liaise with all clients to ensure the brand voice is consistent in each market 
  • Efficient, organized with excellent time management skills and adherence to deadlines 
  • Experience managing and compiling client reports and presentations – PowerPoint and Photoshop experience preferred 
  • Understands both niche and corporate brands 
  • Will bring dynamic, creative insight into the agency through personal contacts network and interests 


  • Job type: Full Time, Permanent 
  • Salary: Dependent upon experience and ability to meet all requirements 
  • Standard company benefits 
  • Standard company working hours of 9:00am-6:00pm, flexibility required during campaigns and events 
  • Confirmation of appointment and eligibility to benefits, subject to successful completion of a three-month probationary period 
  • Equal Opportunities Employer 


  • 1-2 years of digital and social media marketing experience with established agency or similar role for in-house marketing department; preferably within the beauty sector 
  • B.S./B.A. degree required 
  • Must possess superior understanding of existing social media landscape including new and innovative tools, platforms, vendors, and technologies 
  • Direct experience working with social media campaigns, promotions management and reporting 
  • Social community management experience; including, content calendar creation, content development, copywriting, response paths, and social crisis management 
  • Familiarity with Google Analytics and conversation monitoring tools (Sysomos, Radian6, Brandwatch, Fohr Card, etc.) 
  • Exceptional problem-resolution skills, including the ability to think creatively and prioritize multiple assignments in a dynamic and fast-paced environment 
  • Exceptional verbal and written communication skills 
  • Team player who thrives on collaboration. Has ability and desire to interact with people at all levels 
  • Invested interest and knowledge of beauty and fashion industries, and stays up-to-speed on current affairs 


  • Candidates should apply in writing with a covering letter highlighting your relevant experience for this role, attaching your CV and email to
  • Candidates must be eligible to live and work in the US 

Based in SoHo, New York, with full service offices in London and Los Angeles, Purple represents a variety of brands across different areas of expertise including Beauty, Fashion, Lifestyle, Hospitality, and Music. Purple is independent in philosophy, attitude and operation – offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset. 

Purple’s services cover press relations, editorial procurement, product placement and high profile event management. 

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