'V' Magazine Revamps Digital Offerings Alongside Special Lily-Rose Depp Cover

The magazine is building out its web presence with two relaunched websites and a cover star more suited to digital audiences.
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Lily-Rose Depp covers V101's digital edition. Styling by Emma Wyman. Photo: Charlie Engman

Lily-Rose Depp covers V101's digital edition. Styling by Emma Wyman. Photo: Charlie Engman

V Magazine announced on Tuesday that V101, the summer fashion and film issue, has two covers for two different kinds of readers: Charlize Theron fronts the print issue while Lily-Rose Depp fronts the digital edition. "We wanted to make [Depp] more of a prominent part of the digital issue because to me, she’s the quintessential millennial—and the perfect subject for our digital audience," said Editor-in-Chief Stephen Gan in a statement. The Chanel ambassadress is starting to land more editorials in addition to focusing on her acting career: she's covered Love and Vanity Fair France this year already. 

Depp's cover isn't the only carrot V is offering digital readers: the edition also includes unseen images of Kendall Jenner in couture shot by Karl Lagerfeld, a swimwear editorial starring Taylor Hill, an extended portfolio of the stars of this year’s Sundance Film Festival and more exclusive content. Meanwhile, Gan is also evolving V's website — or, now more accurately, websites. VMagazine.com and VMan.com have been separated into their own entities with their own content and contributors. Both have been redesigned with a more user-friendly interface, new sections and easier access to the publication's archive. The sites will also focus on producing more video content. 

"We did this because our readers, and their desire for content, have grown exponentially in recent months—thanks to special projects like Lady Gaga’s V99 issue, and V100, our landmark hundredth issue," said Gan in a statement. "Speaking of Gaga, the sites to me represent a platform to champion young talent, for which we have come to be known, especially in music... the websites are what actually enable people to hear the artist, to experience them in an interactive way that's not possible on the printed page." 

The V101 digital edition starring Lily-Rose Depp is available for purchase on iTunes now. 

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