If you needed one more reason to invest thousands on the purchase of a Chanel bag, we're here to help.
Upon its release in February 1955, Chanel's oldest and arguably most permanent style, the flap bag, retailed for $220. Two hundred and twenty dollars. However, by the '90s, the handbag (also known as the 2.55 Bag) had already swelled to a price tag of $1,150, which is still a steal considering that, today, it'll set you back $4,900. You read that correctly — in fact, the Medium Classic Flap has increased in value by over 70 percent in the last six years alone.
In a recent study conducted by Baghunter, experts analyzed the pricing history and investment potential of the 2.55; however, they note that the pattern is largely indicative of Chanel handbags as a whole. What they found was that between 2010-2015, the retail value of the 2.55 outpaced the rise of inflation in the United States by more than eightfold: "Housing prices increased by 8.1 percent and the S&P 500 by 13.2 percent during that same period, with neither coming close to matching the rapid value increase of the Chanel Medium Classic Flap bag," reads the study.
Baghunter CEO Evelyn Fox points out that the rise in value of these bags coincides with an increase in luxury marketplaces all over the world. "We feel that these marketplaces have played a significant role in making these bags available to a wide range of women, peaking interest in more people than ever before, and contributing to Chanel having the ability to increase the value of their bags so rapidly over such a short period of time," she said in a statement.
Another pricing increase has been hypothesized for as soon as this year, and the same can be expected for newer styles like the Boy Bag (launched in 2012), which is poised to become a new classic in the handbag world. Click here to read the study in full, and for more info on what handbags are worth the investment, click here. And then, if you have the means, get thee to a boutique tout de suite. You can thank us in 10 years.
Want the latest fashion industry news first? Sign up for our daily newsletter.