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Must Read: Christopher Kane Launches E-Commerce, Cara Delevingne Appears in New Indie Film Trailer

Plus, Vanessa Friedman's take on resort 2017.
Christopher Kane at the Vogue 100 Festival in London. Photo: Getty Images

Christopher Kane at the Vogue 100 Festival in London. Photo: Getty Images

These are the stories making headlines in fashion on Wednesday.

Christopher Kane takes a major step for his brand
After opening its first brick-and-mortar store in London, launching a website and debuting an inaugural advertising campaign, e-commerce is a logical next step for Christopher Kane's brand. The new online platform will use digital and video content to combine "a brand experience and a commercial experience," says Christopher Kane CEO Sarah Crook. {Business of Fashion}

Cara Delevingne's latest movie trailer is here
The model is continuing to rack up acting credits on her IMDB page, and the latest is sure to be another hit amongst the soul-searching millennial audience. In "Kids in Love," she stars alongside Alma Jodorowsky and Will Poulter against a backdrop of underground, bohemian London. {YouTube}

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Vanessa Friedman shares her thoughts on cruise season
After a whirlwind season that took the fashion crowd to Havana, London, Rio de Janeiro and London again, Vanessa Friedman shared a personal diary that perfectly reflects the increasingly confusing resort/pre-spring/cruise season. The paragraphs span from May 11 through (preemptively) July 3. Hey, when you’re as busy as she is, planning in advance is key. {The New York Times}

Goop is joining Snapchat and will do it in the most Goop way possible
Speaking about the evolution of Gwyneth Paltrow's lifestyle site, Goop CEO Lisa Gersh announced plans to join Snapchat, in addition to expanding video content throughout. And if you’re already planning to deride the hilariously lavish items that will appear on the Goop Snap story, you’re too late — because Goop is already in on the joke. "We understand the reaction, and we want to be part of it," said Gersh. {Business Insider}

Alex Badia gets a bigger role at WWD
In a newly created role, Alex Badia, who most recently served as WWD's sittings director and men's fashion director, will work with the photo and art departments along with their stylists and market editors to direct the overall vision of the weekly magazine and website. {Fashionista Inbox}

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