Fashion’s favorite candle brand is pivoting to become fashion’s favorite lifestyle brand. If you're obsessed with Diptyque's fancy bougies, then you’re probably waiting with baited breath for the arrival of the brand’s latest eaux from its Collection Trente-Quatre, which pays homage to the fragrance house’s Parisian roots and is named after the original boutique on 34 Boulevard Satin Germain. But in addition to three new perfumes (plus a seriously delicious madeleine-scented candle that smells like freshly-baked cookies), the brand is further celebrating its history by launching a range of totes, pouches, and decorative pillows.
Two of Diptyque's three founders, Christiane Gautrot and Yves Coueslant, designed fabrics for a living and the third, Desmond Knox-Leet, was a painter. "Patterns have always been part of the brand," says Global Creative Director Myriam Badault. "From the beginning, we have always worked on creating new patterns and we use them on packaging, projects… At a certain point we felt that it was important to share the story behind [the brand’s background in textiles] through the '34' collection."
The prints of the new Le Bazar du 34 collection, designed by illustrator Charlotte Gastaut, are modern interpretations of the brand’s original designs. The accessories were constructed from sturdy linen produced by Libeco, a family business founded in 1858 and one of Europe’s oldest linen manufacturers. Even the brand's Brooklyn pop-up references Diptyque's storied past: Badault said the "bazaar chic" setting at The Invisible Dog (an art space nestled in Boerum Hill) echoes the brand’s original boutique.
The accessories - $45 for the pouch, $58 for the tote, and $90 for the pillow - will launch in September at the Brooklyn pop-up and in October at Diptyque boutiques worldwide.