Dolce & Gabbana Features the People of Naples (and Other Brands) in Fall 2016 Campaign - Fashionista

Dolce & Gabbana Features the People of Naples (and Other Brands) in Fall 2016 Campaign

It made no effort to conceal the Armani and Louis Vuitton products worn by the "regular people" in the ads.
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Photo: Franco Pagetti/Dolce & Gabbana

Photo: Franco Pagetti/Dolce & Gabbana

In keeping with its campaign formula of ensemble model casts mixed in with non-fashion folks (Sicilian grandmothers, gaggles of children, bullfighters, random locals) and a celebration of the brand's Italian heritage, Dolce & Gabbana headed to culturally rich, densely populated Naples for its fall 2016 ads. They were shot by Franco Pagetti, who started his career at Vogue Italia before transitioning into conflict photography and covering Iraq, Afghanistan, Kosovo, Libya, Palestine, Sierra Leone, Somalia and more.

"We're here in Naples because we think these people are the best people in the world. Very strong. With unlimited heart," wrote the label on its Facebook page. "It is still like the 1950s here, in a way. This is a place that hasn't lost its roots and we appreciate that." Staged in the city's cobblestone streets and bustling neighborhood markets and cafés, civilians play nearly as big of a role in the images as the models. And while this authenticity is charming, it comes with an interesting side effect: pieces from other brands are prominently featured alongside the Dolce & Gabbana goods.

In the first image, a group of locals crowds around and cheers as models dance in the center; one onlooker is pictured carrying a rather large Armani tote bag, with the logo clearly visible. In the second, a woman surrounded by male models wearing D&G is wrapped in a Louis Vuitton-branded scarf, with what looks to be a Givenchy bag on her arm. This is clearly intentional, and gives the photos a more realistic slant; but it's also a calculated move, considering that next to the rich, highly adorned D&G looks, worn by professional models, everything else looks pretty blah.

Photo: Franco Pagetti/Dolce & Gabbana

Photo: Franco Pagetti/Dolce & Gabbana