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Glamsquad Hires New CEO, Eyes E-Commerce

The on-demand beauty service scheduling app is making major changes.
Glamsquad in action. Photo: Glamsquad

Glamsquad in action. Photo: Glamsquad

On-demand beauty appointment app Glamsquad announced Wednesday that it has hired Amy Shecter as its new chief executive officer. Shecter is the former CEO of Corepower Yoga and will replace co-founder Alexandra Wilkis Wilson, who will remain at the company as a strategic advisor. 

Amy Shecter and Alexis Wilkis Wilson. Photo: Glamsquad

Amy Shecter and Alexis Wilkis Wilson. Photo: Glamsquad

Glamsquad, currently the leading on-demand beauty service scheduling app, has experienced significant growth since its launch in 2014, tripling its revenue in the last year alone. Currently still only available in three cities (New York, Miami and Los Angeles), Glamsquad will expand to Dallas, Washington, D.C. and Chicago before the end of 2016 after raising $15 million in venture capital funding last October. It also closed a $7-million funding round in 2014.

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Shecter explained that she was a longtime Glamsquad customer before being approached for the top job. "I was an obsessed and passionate customer prior to being given the opportunity to be the CEO of the company," she said. "Everybody has a different reason for [using] it, whether you're a CEO or a mom or you're preparing for a date, but at the end of the day, they're doing it because it makes them feel good and [to] be their best selves." Shecter has previously held roles at Elie Tahari, C. Wonder, Cole Haan and DKNY.

In addition to bringing Glamsquad to new cities, Shecter is planning to build an e-commerce business — though don't expect it to happen immediately. "Expansion is absolutely a critical priority for our growth. Being the best in class and ensuring that we have a replicable model is also critical. We're not going to expand until we have it 100 percent perfected... It's not immediate, but it will happen in the near future," she said. Shecter also hinted that Glamsquad will be seeking partnerships with outside brands in order to diversify the business model. "I hope to be able to announce some amazing partnerships soon, aligning ourselves with the right partners to expand our customer base." So for now: stay tuned.

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