Must Read: Kendall Jenner Responds to Stephanie Seymour, New 'Ab Fab' Teaser Features Even More Cameos

Plus, Adidas teams up with Juergen Teller and Paul Pogba to publish a limited-edition photography magazine.
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Plus, Adidas teams up with Juergen Teller and Paul Pogba to publish a limited-edition photography magazine.
Photo: Getty Images

Photo: Getty Images

These are the stories making headlines in fashion on Friday.

Don’t mess with Kendall Jenner
In a recent interview with Vanity Fair, supermodel Stephanie Seymour referred to the nouvelle vague of social media-savvy It models including Kendall Jenner and Gigi Hadid as the "bitches of the moment," also making the claim that "supermodels are sort of a thing of the past." While the phrase was likely not meant to be taken literally, Kendall was having none of it and took to her app yesterday to fire back: "Being a 'supermodel' is a relative term. If people want to call Gigi and I supermodels now, it doesn't take anything away from supermodels of the past,” she said. "Obviously, I have so much respect for those women, but right now, we're the models of this time." {US Magazine}

New Ab Fab movie is already winning with all the British fashion cameos
BBC television sitcom Absolutely Fabulous is set to hit the big screen on July 22. The plot follows Jennifer Saunders' character, a fashion PR agent, who dreams of a career involving luxurious trips while Kate Moss begs for her representation. The list of cameos in a new teaser reads like a who’s who of British fashion: Stella McCartney, Jourdan Dunn, Alexa Chung, Suki Waterhouse and Kate Moss all make appearances. {Evening Standard}

Adidas partners with Juergen Teller to photograph soccer star
What do you get when you mix the unfiltered aesthetic of Juergen Teller and the raw talent of Paul Pogba, plus a touch of Adidas for good measure? One seriously cool photographic magazine. Surrounding themes of "youth, dreams and success," the limited edition zine features Pogba, a rising star in professional soccer, as he travels the world practicing and generally living his best self. "I love music, dance, and fashion, but my biggest passion is football, and I needed a brand that would give me the space to express myself and explore new frontiers," said Pogba. "In Adidas, I found a partner with the same goals as me." {Dazed}

Off-White’s Virgil Abloh is really into Instagram
A quick scroll through Virgil Abloh's Instagram will reveal the designer in a DJ booth, airport snaps and collections in progress. And as open as he is on the photo-sharing platform, he also uses the app as a constant source of inspiration and a way to make fashion more inclusive. (This season, he is offering his 500k followers the chance to win one of 400 seats to his show.) "I'm constantly on the platform looking at other people’s forms of expression," he says. "I often reach out to people for collaborations of all types. It's a modern way to network. {Glossy}

The effect of data and tech on the in-store shopping experience
Retailers are increasingly looking to the tech industry in an effort to create more personalized in-store experiences for consumers, in addition to using data and metrics to maximize efficiency and reduce excess inventory. But let's get one thing clear: this does not mean that brick-and-mortar stores are "dying" anytime soon: "Whether it’s online or in store, consumers will always want to see, try, feel merchandise before they buy it," says Michael Klein, director of industry insights, retail at Adobe. {WWD}

Ellery, Courrèges, and more elected to French Chambre Syndicale

In a recent meeting, the management board of the Chambre Syndicale du Prêt à Porter des Couturiers et des Créateurs de Mode (similar to New York's CFDA), elected a handful of new members to its ready-to-wear division. Our congratulations to the designers at Ellery, Courrèges, Maison Rabih Kayrouz, Paco Rabanne, Valentin Yudashkin and Yang Li. {Fashionista Inbox}

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