Cool Teens™ Luka Sabbat and Lottie Moss Star in PacSun's Denim Campaign
Despite having recently filed for bankruptcy, PacSun seems to have approximately zero intention of losing traction in the teen fashion space. The brand is celebrating the re-launch of its denim line by casting Lottie Moss, younger half-sister of Kate, and model-slash-streetwear-slash-Instagram star Luka Sabbat as the faces of the campaign.
Both teens approach the gig with impressive modeling CVs: The younger Moss — who signed with The Society Management in May — recently nabbed a Vogue Paris cover alongside Lucky Blue Smith, walked for Sonia Rykiel at Paris Fashion Week and appeared in editorials for Teen Vogue and i-D. Meanwhile, Sabbat has also appeared in pages of the Vogue, posed for Adidas Originals and walked (stood?) at Yeezy Season 1.
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Enlisting the help of Cool Teens™ has worked out in the past for the retailer (see also: Kendall & Kylie for PacSun), and they're looking to establish a similar relationship with Moss and Sabbat, according to PacSun's Senior Creative Director Greg Crawford. Prices within the collection — available July 22 — are set to range between $49.95 and $69.95, and styles will include distressed jeans, released hems and slim fits.
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