It's a well-documented fact that the Madewell girl loves to travel (see: recent catalogs shot in Malta, Hawaii, Buenos Aires, Paris and Rome), and in turn, her ideal wardrobe would include a solid collection of one-of-a-kind pieces picked up during her many adventures — both domestic and abroad. While you might not be able to pack up and head to, say, Oaxaca, Mexico or Austin, Texas for a jaunt this summer, you'll at least be able to shop like you did, thanks to a new limited-edition capsule designed for Madewell by Austin-based boutique JM Drygoods, which debuted in stores and online Tuesday.
"Our team goes to the store any chance we can get — it's usually my first pit stop," said Madewell's Head Designer Joyce Lee at a luncheon to launch the collection last week. "Its like a treasure hunt." In fact, Michelle Teague, JM Drygoods owner joked, "Joyce comes straight from the airport!" The shop is a true lifestyle destination, stocking everything from baskets, ceramics, found objects and furniture, to clothing and unique accessories on its shelves. This vibe is echoed in the Madewell capsule, which is all about travel, wanderlust and discovery — particularly in the embroideries and lively colors inspired by Mexico.
After spending two years on the retailer's tightly curated "labels we love" roster, JM Drygoods expanded its offering for Madewell this season with embroidered blouses, tote bags, and vintage denim shorts and army jackets that were screen printed and then chain stitched by Ft. Lonesome. "I love the idea of taking an old garment and reviving it, breathing new life into it," Teague explained. "This year, we really took it to the highest level." Of course, the reworked vintage pieces come in very small quantities, and both Lee and Teague expect them to fly off the shelves due to that extra special, small batch element. The shorts and jackets are priced at $125 and $228, respectively, while the team favorite San Vicente top retails at $168 — all of which will set you back a lot less than a plane ticket.
You can browse the JM Drygoods x Madewell lookbook below.