"Tarzan" star Margot Robbie is the latest certified hottie to be swept up by Calvin Klein for a steamy campaign. The Australian of unknown age is the face of the brand's newest fragrance, Deep Euphoria, the more modern sister scent to Euphoria and Endless Euphoria. Photographed by Craig McDean in New York, Robbie is seen lounging on a velvet sofa in a Calvin Klein Collection slip dress as a muscular man awaits nearby. Trey Laird of Laird + Partners directed the ads in partnership with Calvin Klein's in-house team. It's Robbie's first campaign ever.
"We see Ms. Robbie, who is a risk taker, really exploring the multiple aspects of her personality through fantasy during the deep euphoria Calvin Klein advertising campaign," said Melisa Goldie, Calvin Klein's chief marketing officer, in a statement. In addition to the image released Thursday, Robbie will also star in yet-to-be-released television spots directed by Francis Lawrence, the director of "The Hunger Games" and "I Am Legend." In the scenes, Robbie "remembers a series of flashbacks from the night before that blur the lines between fantasy and reality, ultimately revealing her deepest desires." Sounds like some deep drama.
But what does Deep Euphoria smell like? It breaks new olfactory ground, says the brand, as the "first vibrant chypre floral" in the Calvin Klein fragrance family. Keep a nose out for notes of cascalone, black magic rose and sensual musk, too. It was created by Honorine Blanc and Ann Gottlieb and will hit stores in August.
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