It's official: Streetwear has infiltrated every #ootd in our Instagram feeds. When they're not busy wearing designer gowns on the runway or red carpet, Kendall Jenner and Gigi Hadid are often spotted in hip sneakers matched with streetwear staples. Even high fashion has hopped on the trend, with houses like Balenciaga, Saint Laurent and Louis Vuitton offering luxurious takes on street-inspired styles. And who can forget Alexander Wang or Public School — two brands that have completely blurred the lines between high fashion and streetwear since their inception?
Well, it's no surprise that the casual, skateboard and surf-inspired aesthetic has won over the industry. Not only is it comfortable, it also looks effortless and cool. The only caveat: Streetwear has long been a boy's club, and the shopping options out there are still predominantly male-oriented. Luckily, many brands have picked up on the exponential growth in interest from females, so plenty of retailers have begun stocking women's sizes and styles, while brands (such as KITH) have launched entirely new lines for ladies.
That being said, there is nothing stopping us from shopping the men's racks. It's increasingly normal to wear clothes designed for men, especially when going for that easygoing, oversized look. Girls can just as easily shop men's sneakers, too — just search up a handy shoe size converter, and you're set.
In the crowded e-commerce world, it can be tough to sift through it all to find a good, reputable site that's worth your time. So we've done the job for you. Here is our list of great sites to shop both streetwear apparel and sneakers online. Happy hunting!
Kith was founded in 2011, but in a few short years it has become one of streetwear's fastest rising names. It was founded by Ronnie Fieg, a well-known sneakerhead who has an eye for good style. He has designed some of the most coveted sneaker collaborations in recent memory, with brands such as Puma, Asics and Adidas. Kith also launched Kith Women late last year, with a stunning designated space for the ladies.
Streetwear is definitely as big, if not even more popular, in Canada; with the influence of Drake, The Weeknd, Majid Jordan, PartyNextDoor and a handful of top hip-hop artists, it's no wonder why. Haven Shop is a household name in Canada's streetwear scene, and stocks some of the best Japanese labels in the field that are hard to find anywhere else. Think N.Hoolywood, Sasquatchfabrix. and F.C.R.B.
Hypebeast is one of the best known streetwear publications. It launched an online store in 2012, and now stocks a huge range of brands for both genders, ranging from high fashion (Thom Browne, Rick Owens) to casual streetwear (CLSC, HUF) and everything in between (Hood By Air, Filling Pieces). There's even a selection of very-hyped sneakers at a premium, so if you're not worried about paying extra for Yeezys, you can purchase a pair here.
If you're still wary about shopping from the men's section, come to Naked for your streetwear fix. The Copenhagen-based retailer specializes in female sneakers and apparel, and you'll find everything from PUMA, Jordan Brand, Adidas and more.
Another staple Canadian streetwear retailer, Livestock is the place to go for hyped sneaker drops. Its several locations in Canada are all a treat to visit, but its online shop is both intuitive and easy to use — take advantage of the "shop by size" function to find all the sneakers available for you.
Union is a streetwear stalwart, and has been around since 1989. It made a name for itself by being one of the only U.S. stores that stocked Japanese streetwear goods back in the day. Union continues to offer a range of highly-curated pieces and brands from around the world.
Offering a great range of sneakers and apparel, Wish Atlanta has something for everyone, with a great selection of Nike, Stüssy and Vans for the ladies. The retailer is also teaming up with Atlanta's High Museum for "The Rise of Sneaker Culture," an exhibition that covers everything you've ever wanted to know about kicks.
This Canadian, online-only retailer is the place to go if you're looking for a great selection of brands that isn't limited to streetwear. It's definitely high-end, but you'll find visvim, Y-3, Yeezy, Vetements and Undercover all in one spot.
Flight Club is where you go to buy the sneakers you can't get anywhere else. It's probably the best known footwear reseller — and the perfect place if you don't mind paying extra for the kicks you can't (or don't want to) wait in line for.
Founded in 1999 in Stockholm, Sweden, SNS is one of Europe's most recognizable streetwear retailers. It houses a massive selection of classics (think Converse Chuck Taylors and Adidas Stan Smiths) as well as every new sneaker release imaginable.
This Louisiana-based retailer has been around for a decade, and even if you can't make it out to see its stores for yourself, its online shop is a treat. With some of the best sneaker photography out there, it'll make you want to buy every pair.
This footwear retailer from Australia is the best place to shop if you're looking for high-end, luxury sneakers. It stocks comfy options from Alexander McQueen, Valentino, Saint Laurent and more, but you'll find some simpler kicks here, too.