It's common knowledge that the worlds of fashion and technology are becoming more intertwined every day. Recently, the most glaring example has been the Apple-sponsored Costume Institute exhibit at the Met, the theme of which — "Manus x Machina" — explores how designers use both hand- and machine-made elements together while creating their collections. With glossies like Vogue featuring Apple Watches in editorials, countless designers experimenting with ways to collaborate with tech companies on wearables and the retail landscape shifting its favor to all things digital, it was only a matter of time before Condé Nast's technology-focused glossy, Wired, brought a fashion person on board to cover this crucial cultural beat.
On Wednesday, the magazine announced that Lauren Goodman, who has over 15 years of experience in the industry, has joined the team in the newly created role of contributing style director. It's the book's first fashion hire, and in addition to styling occasionally, Goodman will be writing and editing pieces on subjects at the intersection of the fashion and tech spaces.
"At Wired, we are always looking at how innovation and design are changing our lives," said Editor in Chief Scott Dadich in a statement. "From the rise of wearables and the future of retail, to the migration of street style to social platforms, the convergence of fashion and technology is one of the most exciting developments taking place right now. And there's no better person to help us navigate this emerging space than Lauren."
Previously, Goodman held stints at the LVMH-owned editorial site Nowness, Condé Nast Traveler, Style.com (RIP), Elle, Domino and VanityFair.com. In addition, she helped to launch the "Off Duty" section of the Wall Street Journal, and has consulted for brands like JC Penney. Does this mean that Wired readers can expect sleekly styled fashion spreads in the issues ahead? It certainly doesn't seem far-fetched.