Must Read: Zayn Launches Merch, Anya Hindmarch Expands into Men’s - Fashionista

Must Read: Zayn Launches Merch, Anya Hindmarch Expands into Men’s

Plus, the world’s biggest uncut diamond goes to auction.
Author:
Publish date:
*Adds to Cart* Photo: Zayn Malik Store

*Adds to Cart* Photo: Zayn Malik Store

These are the stories making headlines on Tuesday.

Zayn Malik released 'Mind of Mine' merch and we want all of it
In a sea of musicians launching their own lines of covetable #merch (see Justin Bieber, Kanye West), Zayn Malik's new collection is a breath of understated fresh air (but still bold and sexy in that Zayn kind of way). The newly unveiled website offers a selection of monochromatic tees, tanks and sweatshirts with motifs from his "Mind of Mine" tour. {Zayn Malik Store}

Anya Hindmarch is expanding into men's accessories
The British designer known for her playful, street-style-friendly accessories is launching Anya Hindmarch Men's, set to hit stores as early as July. The capsule collection includes a leather backpack, tote and a sort-of briefcase in addition to a selection small leather goods and sneakers with playful touches such as happy faces and 8-bit space creatures."Men were coming in and buying pieces that were part of our women's collection, as well as ordering pieces from our bespoke shop, where customers are pretty much split 50-50 between the sexes," said the designer. "So we thought we might as well do it in a more organized way." {The New York Times}

Shine bright like a 1,109 carat diamond
An uncut diamond hailing from Botswana - clocking in at a whopping 1,109 carats - is set to be auctioned off later this week at Sotheby’s in London. Dubbed "Lesedi La Rona," meaning "Our Light" in Botswana's Tswana language, the rock is estimated to fetch at least $70 million and is currently the largest uncut diamond in the world and the second largest ever found. Place your bids now? {CNN}

Another day, another Aquazzura lawsuit
On the heels (*wink*) of filing a class action lawsuit against Ivanka Trump’s licensee company Mark Fisher, Aquazzura is taking another prominent shoe company to court. The Italian luxury footwear brand is suing Steve Madden for patent infringement over three of its designs. And this isn’t the first time the two brands have duked it out in court: In 2014, Steve Madden was also accused of copying an Aquazzura flat and pump. {WWD}

Lands’ End teams up with The Sartorialist
Scott Schuman (of "The Sartorialist" fame) is partnering with Canvas by Lands’ End for a series of campaign images and videos entitled "Portraits on Canvas." Photographed in various global cities, the collaboration aims to illustrate the diversity and individualism that the retailer's offshoot offers to a younger demographic. {WWD}

What's the secret behind all those hipster brand names?
When it comes to the many indie brands with a "Name 1 & Name 2" branding format, it turns out there’s much more than just hipster aesthetics at play. The psychology behind using two short words (as opposed to an longer, embellished proper noun) linked with "and" tends to make brand recall easier for consumers — and that’s the ultimate goal. "I wanted something instantly unique and memorable that was unlikely to have ever been heard before with a strong sound and atypical set of letters to stand out even more," said Kevin Lavelle, CEO and founder of menswear brand Mizzen + Main. "The "+" symbol adds just a little extra to the memorability of the name itself." {Quartz}

Justin Bieber brings a 'Purpose' pop-up shop to Miami
After two previous iterations in Toronto and New York City, Bieber is taking over Miami Beach-based store Alchemist for a "Purpose" pop-up shop, timed with his tour's stop there on July 2. The selection will feature existing "Purpose" merch alongside eight exclusive new designs from tour merchandise design lead, Jerry Lorenzo, and the pop star himself. {Fashionista Inbox}

Homepage photo: Axelle Bauer-Griffin/Getty Images

Want more Fashionista? Sign up for our daily newsletter and get us directly in your inbox.