Chanel's Fall 2016 Campaign Goes in a Totally Different Direction

Break out your glue sticks! The collage is back.
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Way chicer than anything you did in middle school. Photo: Chanel

Way chicer than anything you did in middle school. Photo: Chanel

In middle school, the height of chic was clipping up your favorite YM and Seventeen magazines, then carefully collaging all the best words and images together on everything from your English notebook to your bestie's birthday card. Recently, the fashion industry — which frequently plays on consumer nostalgia — decided to bring the medium back, with labels like Céline, Courrèges and Coach featuring collages in their ad campaigns and lookbooks. Well, now's the perfect time to break out the glue stick and scissors, because Karl Lagerfeld's fall ad campaign for Chanel is another great example of the crafty aesthetic.

"I was tired of a girl holding a bag," Lagerfeld told WWD of the new direction for Chanel's ads. "I wanted to make collages. I love collages and I thought the collection was really suitable for collages. I wanted to do something else that we have never done before."

The campaign stars Mariacarla Boscono and Sarah Brannon, who are clipped in front of colorful images featuring Chanel's signature pearl strands or quilted cloths. It's quirky and cartoonish, just the dose of fun all those uptight September issues need. 

You can view the whole campaign at WWD; we've reached out to Chanel and will update with any further information.

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