Eugenia Kim Is Hiring A PR & Marketing Manager In New York, NY

We are looking for someone who intimately knows fashion trends, keeps current with fashion news & events and has a sophisticated level of taste.
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Eugenia Kim is seeking a PR & Marketing Manager to manage the company's PR & Marketing under the direction of the Director of Sales & Brand Development. We are looking for someone who intimately knows fashion trends, keeps current with fashion news & events and has a sophisticated level of taste. Superb communication skills are essential, as are a pro-active mindset, a creative vision, a sense of urgency, a meticulous method of organization and a lucid understanding of our brand ethos.

PRIMARY RESPONSIBILITIES:

• Secure effective press coverage (product and designer features and news items) and develop story angles in top national, regional, television, and online media outlets that maximize brand visibility
• Maintain and cultivate strong relationships with fashion directors, key editors, stylists, bloggers and influencers in the US and overseas to ensure brand representation continues to grow worldwide
• Identify appropriate brand ambassadors and partners for collaborations on creative projects
• Work with Design and Production teams on exclusive and custom made pieces for editorials and/or celebrities
• Create innovative marketing and advertising strategies each season for the brand and its retail partners; measure and report performance of all in-house and outsourced marketing campaigns; ensure all activities are consistent with product-line strategy
• Write seasonal press release for collections, create editorial reports and send weekly press clippings to staff
• Answer all domestic and international media inquiries, field all press calls and respond appropriately
• Conceptualize and execute seasonal Press Day as well as event strategies with a focus on category and brand growth in the market
• Manage the brand's online and social media image in collaboration with the Senior Ecommerce Manager
• Oversee domestic and international sample trafficking alongside PR & Marketing Assistant
• Communicate press coverage and credits and develop a monthly report for CEO and Director of Sales & Brand Development
• Generate market & consumer analysis which will help lead price, promotion & distribution strategies; monitor market trends, research consumer markets and competitor’s activities to identify opportunities and key issues
• Manage seasonal press & marketing budget

REQUIREMENTS:

• 3+ years PR & Marketing experience
• Strong, demonstrated knowledge of fashion media practices, as well as a phenomenal track record in garnering top-tier coverage in print, broadcast TV and online mediums
• Must have established relationships with fashion/lifestyle editors and stylists on a national and regional level; international is a plus
• Solid understanding of fashion/accessory trends and markets, particularly with both the high-end and advanced contemporary segments
• Strong writing, and presentation skills; superior attention to detail and a clear approach to using communications to generate results
• Ability to handle and manage multiple projects simultaneously in a fast-paced, multi-faceted environment
• Must have solid marketing background
• High level of interest, and proficiency, in current media landscape and experience with outlets including blogs, online communities and networks
• Bachelor’s degree -- ideally in Communications, Journalism, Public Relations, English or Marketing

Please submit resume to careers@eugeniakim.com, subject line PR & Marketing Manager.