The Brow Pencil Stephanie Keeps Coming Back To

One shade works for everyone.
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It Cosmetics Brow Power Universal Brow Pencil, $24, available at Ulta.com.

It Cosmetics Brow Power Universal Brow Pencil, $24, available at Ulta.com.

I've tried just about every eyebrow filler, groomer, pencil, gel, pomade — you name it. And in that extensive, years-long testing process, I've learned that I'm very, very picky about my brow products. In fact, I tend to hate the most popular ones I'm always hearing everyone else rave about. And while I've managed to find a few favorite brow products out of the many options, I always seem to come back to one no-frills one: the It Cosmetics Brow Power Universal Brow Pencil. 

This dual-ended mechanical pencil (it has a stiff spoolie brush on the opposite end) fulfills every one of my Golidlocks-like brow product requirements. The texture? Soft enough to be blendable but not so soft that it wears off easily. It's also slightly waxy, which means the pigment sticks to brow hairs rather than your skin. That makes it impossible to wind up with scary, drawn-on, Uncle Leo in Seinfeld type brows.

Uncle Leo, hello! Photo: Giphy

Uncle Leo, hello! Photo: Giphy

Perhaps the most surprising thing about the It Cosmetics brow pencil is that it comes in only one shade option. And while you could assume that would be limiting, you would be wrong. It's developed to be universal, so the way the shade appears changes depending on how hard you press down while swiping it on. Use lighter strokes if you have blonde brows or apply more pressure if your hair is darker. I've gotten plenty of people hooked on this pencil and while other brow products may come and go, this is the one I'll always keep coming back to.

It Cosmetics Brow Power Universal Brow Pencil, $24, available at Ulta.com.

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