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Olivier Rousteing kept his Balmain fall 2016 campaign casting within the Kardashian-Jenner-West family once again, with Kanye West as the star, alongside #BalmainArmy member Joan Smalls. Photographed by Steven Klein, the rapper and designer is seen wearing a heavily beaded jacket and distressed jeans — a variation on the look he wore to this year's Met Gala. (Though we can't exactly determine if he's wearing blue colored contacts, too.) This isn't the first time West has served as the face of the French fashion house: In 2014, Rousteing unveiled Balmain's menswear spring 2015 campaign starring West and his wife, Kim Kardashian.
It was only a matter of time before Rousteing brought back his Balmain Army. (His last campaign featured legendary supermodels Naomi Campbell, Cindy Crawford and Claudia Schiffer.) On Instagram, Rousteing promoted the ads with the caption, "Music meets fashion." According to Pascal Dangin, who creative directed the campaign, more images are expected to be released soon.
UPDATE: Kim Kardashian appears in (at least) two campaign images. The moody closeup shot echoes the ~*feelings*~ in the previously released images of her model entourage, and like her husband, Kim was also photographed wearing her "Manus x Machina" Met Gala ensemble.
UPDATE: Balmain and Rousteing took to Instagram again to release a slew of additional images from the campaign on Wednesday. Models Smalls and Dilone are photographed crying, while Jourdan Dunn, Alessandra Ambrosio, Josephine Skriver, Jordan Barrett, Sasha Luss, Ysaunny Brito and Ronald Epps pose with similarly somber expressions. Scroll through the images below to see the Balmain Army in its entirety for fall, and we will update this space as we learn more.
UPDATE: On Friday, Balmain dropped the final, major piece of the fall campaign puzzle: West's music video for the song "Wolves" from "The Life of Pablo." Directed by Steven Klein, the clip stars all the models teased on Instagram and, of course, one Kim Kardashian West. "From the moment I heard that song, I knew we had to use it for this campaign," said Rousteing in a statement, recalling the Madison Square Garden album release. He continued:
"It was shot right after the Met Ball. Pascal [Dangin, creative director], Steven and I pulled together as many members of the 'Balmain Army' who were in town and we spent two days creating a true collaboration — beginning with a riff on a Balmain after-party, and mixing dance, music, lyrics, photography and fashion in a new way that reflects the unique, diverse and modern side of this historic house."
See the video below, and keep scrolling to see more images from the fall campaign.