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Must Read: Karlie Kloss Is Express's New Brand Ambassador, Under Armour to Build Epic Store in NYC - Fashionista

Must Read: Karlie Kloss Is Express's New Brand Ambassador, Under Armour to Build Epic Store in NYC

Plus, why Barneys is looking for a new investor…in Silicon Valley.
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Karlie Kloss for Express. Photo: Courtesy of Express

Karlie Kloss for Express. Photo: Courtesy of Express

These are the stories making headlines on Wednesday.

Express launches new campaign featuring Karlie Kloss
The multi-hyphenate model is joining Express in a new role as both brand ambassador and creative consultant. Her first order of business? Fronting the mass retailer's #ExpressLife campaign, which celebrate the diversity and lively spirit of the Express customer. The campaign merges Kloss's passion for the brand and her penchant for philanthropy; the "Like a Kloss" T-shirt (pictured above) will be carried in Express stores and online, with a portion of proceeds supporting Kode with Klossy. {Fashionista Inbox}

Under Armour seeks to build the "single greatest retail store" in New York City
Taking over the space previously occupied by FAO Schwarz, activewear brand Under Armour is setting up shop on Fifth Avenue - and in a major way. The brand will soon occupy 53,000 square feet of retail floor space nestled a stone's throw away from Central Park South in midtown Manhattan's shopping district."We know that's a big statement... but I think that that's the opportunity we have," said Under Armour CEO Kevin Plank. "I think it’ll really position the brand again in the iconic place where we believe we belong." {Business of Fashion}

Goldman Sachs and Barneys New York go investor shopping in Silicon Valley
In an effort to align the iconic department store brand with the tech whizzes of Silicon Valley, Barneys has brought on Goldman Sachs to help facilitate the "selling" of the brand as a potential e-commerce goldmine. "[Barneys] believes digital will become their number-one source of revenue in the next couple years," says an anonymous source quoted in the WWD article. "Looking at barneys.com, looking at their other platform for sales, it's making sure that investors are aware of that." {WWD}

China predicts nearly $6 trillion in e-commerce by 2020
According to a study conducted by the Chinese government, the country's economy estimates 38 trillion yuan ($5.7 trillion) in e-commerce sales per year by 2020. The number swells to an estimated 67 trillion yuan by 2025, according their predictions. {Business of Fashion}

Thakoon is making a comeback and there are a lot of changes happening
After sitting out the past season of NYFW, Thakoon Panichgul is poised to make a resounding comeback. The designer has a new investor in tow - Hong Kong-based Bright Fame Fashion, led by Vivian Chou - which acquired a majority stake in the brand last year. There's a new direct-to-consumer business model, too: Ahead of his return to the runway in September, the current collection will be sold exclusively on Thakoon.com, and in the company's first physical retail store, set to open in New York by early September. {Business of Fashion}

Apple prioritizes Apple Pay as product sales decline
In response to a decrease in iPhone sales in the fiscal third quarter, Apple is switching gears to highlight its mobile payment system, Apple Pay. The tech brand has plans to ramp up the service, which includes making it available on their web browser, Safari, meaning that customers will not have to enter credit or debit card information on Apple Pay-equipped sites. {WWD}

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