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Must Read: Kylie Jenner Debuts New Puma Campaign, Karl Lagerfeld to Offer Customizable Sneakers

Plus, what to expect from Off-White's collaboration with Moncler.

These are the stories making headlines on Friday.

Kylie Jenner is the face of Puma's Fierce campaign
In her second campaign for Puma, Jenner spotlights the German brand's new retro Suede designs. In a new interview timed to its release, we learn that sneakers paired with leggings or a bodycon dress are Kylie style signatures, to be sure; but when it comes down to it, aesthetics aren’t the only element at play. "They have to be comfortable," said Jenner, "and chic." (Celebrities, they're just like us.) {Vogue}

Kustomize your Karl Lagerfeld kicks

Doubling down on the recent wave of luxury customization is none other than the Kaiser himself, Karl Lagerfeld. From July 7, the designer's "Karl Kustomize" sneakers will give consumers 10 variables to personalize, ranging from shoelaces to hardware and uppers to linings and trims. Prices will range from €325 to €3,500, and take take about six weeks to be manufactured. Worldwide shipping is available, but your fancy sneaks can also be picked up at flagship stores in Paris, London or Munich. {WWD}  

Karl Lagerfeld takes on the ballet
As if he didn't have his hands full already (see above), Karl Lagerfeld's latest fashion venture includes dressing the Opera Bastille company for George Balanchine's Brahms-Schönberg Quartet. The costumes, roughly 100 in total, include black-and-white striped tutus and bodices for female dancers, with the dudes wearing white tights, suede waistcoats with graphic grid patterns and cropped velvet tailcoats. {WWD}

Off-White is teaming up with Moncler to create "streetwear-inspired outerwear"
Virgil Abloh of Off-White is collaborating with Moncler to create what is sure to be the coolest lineup of puffy jackets possibly ever. The collection, entitled "Moncler O," takes inspiration from fishermen in the northern sea. Items include anoraks, jackets, parkas, puffer coats and vests, many featuring Off-White's signature geometric stripes. {Complex

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Nike co-founder/chairman Phil Knight is retiring
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Fendi to stage a fashion show at the Trevi fountain in Rome

Karl Lagerfeld sure is busy these days. Fendi plans to ring in its 90th anniversary on July 7 in the most Italian way possible: by staging a big fashion show in its hometown of Rome at the Trevi fountain, followed by a dinner on the Villa Borghese. Fendi recently funded the fountain's restoration, so it was only a matter of time before it staged a big event there. {Fashionista Inbox}

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