The whole point of summer is to jet off to an exotic locale, right? And, the whole point of jetting off to an exotic locale is to post a photo of it on Instagram... right? In the heady season between July 4th and Labor Day, with our social feeds pulsing with #boatlife Boomerangs and #poolside #bikinilife snaps, that line of reasoning has never seemed more true.
If you happen to follow a whole bunch of editors, buyers, models, designers and bloggers, chances are your timelines are packed with wanderlust-invoking images during the rest of the year, too. Whether making the bi-yearly pilgrimage to the European shows or trekking to far-flung corners of the globe for photo shoots, it seems the fashion set is always on the move. Combine that with travel for press trips, store openings, red carpet events and couture shows, and it's easy to imagine that certain fashion folk might not even have actual homes. (Here's looking at you, Derek Blasberg.)
But despite all that work-related travel, fashion people love a good vacation. While Tulum, Mykonos, the Amalfi Coast and Reykjavik continue to draw the industry like moths to to a finely knit cashmere sweater, we've noticed a few different spots claiming real estate in our feeds as well. Here, a look at those destinations — and some recommendations for where to stay in each, should you decide to book one of these fantasy trips, too.
Rio de Janeiro, Brazil
With its own thriving fashion scene and vibrant culture, Brazil's long been a source of inspiration for the fashion crowd. But if your feed has been filled with images of Copacabana, Ipanema and the iconic Jesus statue atop Corcovado Mountain with higher frequency lately, you're not alone. When Louis Vuitton presented its 2017 Cruise show there over Memorial Day weekend, editors, bloggers and celebrities alike descended upon Brazil's famed seaside city in droves — and many stayed on to explore after the festivities were done. Thanks to white sand beaches, fiery nightlife, dramatic vistas, innovative architecture (the LV show was held at the Niteroi Contemporary Art Museum, a work of art in itself) and — of course — the upcoming Olympics set to take place in August, Rio is a destination that seems especially top of mind these days.
Where to Stay: The Fasano Hotel, with its sweeping views of Ipanema beach, rooftop pool and understated luxury vibe, is the place to see and be seen.
Turks & Caicos
Crystal clear turquoise water, sand that looks like powdered sugar, and near-perfect temperatures all year long: Turks & Caicos is about as picturesque as they come. It should be no surprise, then, that the archipelago has recently become a popular alternative to Tulum for the beach-loving, Instagram-snapping fashion set. (Full disclosure: Guilty as charged.) Though Turks & Caicos is made up of about 40 islands, the islands of Providenciales and Parrot Cay, with their high-end accommodations and chilled-out pace, are the most popular. If you go, don't miss world-class snorkeling and diving; the islands are ringed by miles of coral reef.
Where to Stay: In Providenciales, The Palms, known for its amazing spa, and Amarayana, famed for its minimalist design, are popular choices. On Parrot Cay, it's all about the super-private, wellness-focused Como. Or you could just rent a private luxury villa like Rihanna did when she visited with pals in June.
Lake Como, Italy
With its proximity to Milan and reputation for glamour, Lake Como is pretty much the Hamptons of Italy. Sure enough, it's not uncommon for the Milanese fashion crowd to escape to the mountain-rimmed lake for a little R&R when the shows wrap in the early fall. However, the district's high season is definitely summer, when hordes of beautiful people descend to wander the quaint villages and cool off alongside the lake's glistening shores.
Where to Stay: The 100-plus year old Grand Hotel Tremezzo, near the picturesque village of Bellagio, is one of the lake's most iconic, and boasts both a floating pool and the lake's only beach.
The little surf towns of Sayulita and Punta Mita, just north of the ever-popular tourist destination Puerto Vallarta, are the places to go if you're looking for an opportunity to show off your Cynthia Rowley wet suit or Tory Burch Sport rash guard. DJ and surf fan May Kwok recently visited, as did blogger Aimee Song. But if you'd rather not tempt fate on a board, don't worry: The town's bohemian vibe and bustling streets mean there's plenty to do out of the water, too. So much so that some have even dubbed Sayulita "the New Tulum."
Where to Stay: For the ultimate gypset experience, Petit Hotel Hafa, located just a few blocks from the beach, is a must. There's even an in-house boutique and a roof top tequila bar.
Mexico City, Mexico
Mexico City is so hot right now. The city's food scene is being heralded as one of the world's most exciting, there's a whole crop of young artists making waves, and a ton of cool new design-focused museums and shops, too. With all that culture, it's no surprise that fashion folks are flocking there in droves. Jade Lai of Creatures of Comfort recently traveled there in search of design inspo, and W's longtime fashion market director Karla Martinez de Salas, who was just named Vogue Mexico's editor-in-chief, even relocated there last year.
Where to Stay: The list of artists and architects who contributed to the design of the recently opened Hotel Carlota reads like a who's who of the best in local talent. Truly, the aesthetic is a breathtaking representation of the city's forward-thinking spirit.
The storied island in the Atlantic is experiencing a resurgence in popularity, with the fashion set leading the charge. Editors like Shiona Turini (who originally hails from Bermuda) and bloggers like Kelly Framel have recently snapped pics against a backdrop of idyllic pink sand, cerulean waters and majestic rock formations. Perhaps it's not a coincidence that knee-length shorts have been on so many runways over the last couple of seasons.
Where to stay: The Hamilton Princess recently completed a $100 million renovation. The luxury seaside resort has its own Marcus Samuelsson (of Harlem Red Rooster fame) restaurant, its own yacht-filled marina and an Exhale Spa, complete with the cult-fitness brand's signature barre, yoga and cardio classes.
Thanks to the photogenic splendor that is the Amalfi Coast, southern Italy will always be a favorite among the style set. But this year, the nearby island of Capri seems poised to win the title of the region's "most fashionable." It doesn't hurt that when Giovanna Battaglia said "I do" there last month, she invited practically all of Vogue and every major designer known to man: Hamish Bowles, Peter Dundas, Derek Blasberg, Anna Dello Russo, Lauren Santo Domingo, Giambattista Valli, Brian Atwood… the list goes on and on.
Where to stay: With its cliff-top location, infinity pool overlooking the Bay of Naples, and wraparound terraces decorated with brightly striped awnings, The Caesar Augustus is one of Capri's most iconic — and oft-photographed — properties.
Joshua Tree, California
Joshua Tree is logging some serious time at the top of many a must-visit list. Maybe it's the new age vibes or the fact that it's a hot skip and jump away from fashion's favorite music festival, Coachella. Or, most likely, it's the otherworldly desert landscapes and ethereal lighting that instantly make every snapshot look like a Cass Bird photo shoot.
Where to stay: It's all about the minimalist-meets-rustic design at Mojave Sands, an ultra-modern five-room boutique hotel housed in a completely renovated '50s-era motel.