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Must Read: Nike Announces Latest Designer Collaboration, Ralph Lauren Cuts Back on Advertising

Plus, Gisele Bundchen could be opening the Rio Olympics.
Nike x Kim Jones. Photo: Nike

Nike x Kim Jones. Photo: Nike

These are the stories making headlines on Thursday.

Nike collaborates with Kim Jones
Another day, another designer activewear collab: Nike just announced that its latest NikeLab collection comes courtesy of British designer Kim Jones, who heads up menswear at Louis Vuitton. Jones mined the Nike archives for the collection inspired by what athletes might pack to travel — hence the name "Packable Sports Style." The collection is available July 23, just in time for the Olympics in Rio. {Nike}

Stuart Weitzman poaches new CEO from Valentino
Wendy Kahn has just been named CEO and Brand President of Stuart Weitzman. Khan is currently the CEO of Valentino, and has previously worked at Marc Jacobs, Céline and Pucci. Her appointment is effective September 13 of this year, where she will also serve as brand consultant for parent company Coach. {Fashionista Inbox}

What drives Vetements stylist Lotta Volkova
While designer Demna Gvasalia is the face of (and force behind) Vetements's success, stylist Lotta Volkova deserves credit for some of the brand's buzz, too. In an interview with 32c, she talks about what inspires her now and why she thinks there are no subcultures in fashion anymore. "Kids today — the new generation — they think in different ways," she says. "They don't even have the knowledge of what a subculture is. It is not relevant to them." {Business of Fashion}

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Gisele to host Olympic opening ceremony
Proud Brazilian supermodel Gisele Bundchen has reportedly been given a very special task at the upcoming Olympics in Rio. Brazilian newspaper Extra reports that she will host the opening ceremony, walking through a "futuristic gateway" to mark the start of the games. Does this count as coming out of retirement? {Extra via Vogue UK}

Ralph Lauren scales back on advertising
Well, that's gonna hurt: Ralph Lauren has pulled back on advertising for fall across print and digital in both in the U.S. and Europe. While the brand intends to continue advertising at Condé Nast titles Vanity Fair, Vogue, GQ, GQ Style, as well as some Hearst titles and The New York Times and The Wall Street Journal, it will be in smaller numbers; so-called "fringe titles" have been eliminated altogether. The move is part of cost-cutting strategies across the company, which also includes store closures. {WWD}

Amazon is developing 3D modeling 
The number-one reason customers return clothing ordered online comes down to fit issues, but Amazon is working to change that. The retailer has filed for patents on technology that would allow them to use a "reference item" to recommend products with a similar fit based on 3D measurements. {QZ}

CR Fashion Book reveals newest covers
Carine Roitfeld enlisted her longtime friend and collaborator Mario Sorrenti to shoot a series of covers for the upcoming ninth issue of CR Fashion Book, which hits newsstands on September 15. The high-gloss images feature models Joan Smalls and Fernanda Ly in some very bold beauty looks, involving more than just a handful of glitter. {CR Fashion Book}

Photo: Mario Sorrenti for CR Fashion Book

Photo: Mario Sorrenti for CR Fashion Book

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