We tend to stay pretty comfortably tucked into our fashion and beauty corner of the Internet, but it's time that we address the rapidly growing sensation that is Pokémon Go. At least one Fashionista staffer has grown feverishly obsessed with the mobile game, and our social feeds have become little more than obnoxiously long lists of Pokémon Go explainers, screenshots showing off recent catches, Craigslist ads for IRL Pokémon trainers (yes, this is a real thing that is happening), maps of hotspots that are teeming with rare specimens and tips on how to master gameplay. It's an epidemic, people.
Sadly, there's not much to say about this phenomenon in our particular space, unless you're looking for a market roundup of the best shoes to wear while playing to maximize efficiency and mobility, in which case, you're very out of luck. But the arrival of Pokémon Go did remind us to take a look back at one of our all-time favorite Tumblrs, aptly titled Pokémon and Fashion, which combines the world of high fashion and the game's adorable characters in a seamless (and genius) way. The brainchild of a Canadian stylist who's both a fashion and Pokémon enthusiast, the Tumblr took average ad campaigns from the likes of Gucci, Prada, Louis Vuitton and Chanel, and turned them into works of art, putting Pikachu and Jigglypuff alongside models Anna Ewers, Cara Delevingne, Lindsey Wixson and more. It's a delightful combo that will leave you scrolling through the entire archive.
The site hasn't been updated with new Poké-goodness for several months, but the collages still feel perfectly relevant. Read on for 10 of our favorite Pokémon and Fashion ad campaigns, and head to the source for many, many more pages of cuteness.