To celebrate Prince George's third birthday on Friday, Kensington Palace released four new portraits of the tiny royal as a thank you for all of our "lovely" messages. The photos — recently shot by Matt Porteous at the Duke and Duchess of Cambridge's estate in Norfolk — show the Prince in a series of poses that include standing on a personalized swing and relaxing on a blanket with Lupo, the family dog. (He wears a £9 striped T-shirt from London-based children's swimwear brand Sunuva, a £29.40 whale sweater by Spanish childrenswear label Pepa & Co and £15 boat shoes from Trotters.) Cute, right?
Here's the thing: Each of these portraits looks as if it was ripped straight from the archives of a mid-tier fashion-turned-lifestyle blog, one that takes well-documented weekend trips to places like Charleston and Sonoma and has "I've never met a [X] I didn't like" in their Instagram bio. The formula is familiar — take the below image of Prince George on the swing:
Human mounts prop. Human does not dare make eye contact with the camera for fear of compromising casual-ness. Human posts picture to Instagram and watches the likes roll in. A winning technique.
But hey, the formula exists for a reason — these photos are adorable! This writer is even tempted to print one out and plaster it on her refrigerator, which, for the record, is something I wouldn't do for even my very favorite bloggers.
I also really want this striped shirt — proof that Prince George is a powerful digital influencer.
Homepage photo: Pool/Max Mumby/Getty Images