Tiffany & Co., the classic American purveyor of fine jewelry and other fancy goods, announced on Monday that it has hired Reed Krakoff to collaborate on the design of basically everything except jewelry and watches, both of which are lead by design director Francesca Amfitheatrof. She was hired in 2013 to reinvigorate the heritage brand, and now Krakoff will have a similar task for the gifts, home and accessories categories.
A request for confirmation from Tiffany & Co. was not immediately returned.
This means that, in addition to the handbags and leather accessory designs he's known for from his time at Coach, his eponymous line and his recent Kohl's collaboration, Krakoff will work on gifts, homeware and other accessories including leather, eyewear and tabletop. The Tiffany & Co. products will hit stores in 2017, though it's unclear if the partnership will continue after that. Regardless, it marks a return for Krakoff to a luxury price point — handbags at Tiffany's range from about $500 to $2,000 — since his own line of $1,200 to $3,000 handbags was put on hold in 2015.
"Reed has a unique and celebrated vision for iconic American design, which perfectly complements our brand," Tiffany CEO Frederic Cumenal said to WWD, which also reported that Krakoff will report to Cumenal, not Amfitheatrof. Krakoff also told WWD about his design approach: "It's going to be an amalgamation of historical Tiffany icons and my own modernist taste, and looking at that through a lens of how things are made, of quality, craftsmanship."
Back in April, Tiffany & Co. hired Grace Coddington to oversee its fall campaign as the brand's first outside creative partner.