Fashion blogging is serious business in Brazil, where influencers count massive followings across many different platforms, especially YouTube. You may recognize some of these women from street style photos, but most have little name-recognition outside their home country — despite rivaling (and even outpacing) the popularity of American bloggers like Aimee Song and Danielle Bernstein.
So what better time than during the Olympic Games in Rio to check in with some of the country's most influential digital entrepreneurs? Read on for 10 Brazilian fashion and beauty bloggers to follow on Instagram.
Camila Coelho (4.7 million followers)
Coelho's foundation is her YouTube beauty channel, where she covers everything from red carpet-inspired tutorials to beginner how-to's in both English and Portuguese. But she also has a massive following on Instagram, where she documents her travels and picture-perfect, tap-for-credits outfits.
Gabriela Pugliesi (2.7 million followers)
Pugliesi is a fitness blogger from São Paulo who published a health and wellness book, entitled "Raio X," in 2014. Her feed is full of inspirational quotes, enviable abs and colorful dishes of super-healthy food.
Thássia Naves (2.4 million followers)
Naves is perhaps the most visible Brazilian blogger on the global fashion circuit. She launched her site after studying image consulting at Instituto Marangoni in Paris, and now her site and personal brand are a full-blown business.
Camila Coutinho (2 million followers)
The Society, which signed Coutinho in August, credits her site "Garotas Estúpidas" as Brazil's first-ever fashion blog. She's hugely popular in the country, and she was honored with the opportunity to be the official Digital Ambassador for the Rio Olympics. Her stylish feed is demonstrative of her jet-setting lifestyle and her many brand partnerships.
Bruna Vieira (1.7 million followers)
The 22-year-old São Paulo-based Vieira started her blog as a teenager to overcome her shyness, and is now a columnist for Capricho magazine. Her interests range from beauty to interior design to travel, and her Instagram photos are never lacking in personality.
Lala Rudge (1.4 million followers)
Rudge is another Brazilian blogger you may have spotted in street style images from European fashion weeks. She started blogging at 19; now, Rudge shares a site with her sister Mary and even has her own line of lingerie.
Lalá Noleto (914,000 followers)
Noleto is a fashion blogger with a fitness bent who started focusing full-time on her blog when she moved to São Paulo in 2009. Her feed is outfit-focused, with a fair amount of food and exotic scenery thrown in for good measure.
Helena Bordon (868,000 followers)
Bordon's fashion sense runs in her genes: Her mother Donata Meirelles is the style director of Brazilian Vogue. In addition to blogging, Bordon is a regular at international fashion weeks and co-owns a fast-fashion label with two friends.
Julia Petit (523,000 followers)
The Brazilian beauty vlogger and TV personality landed a MAC collaboration in 2015, and boasts a serious YouTube following (387,458 subscribers strong), where she gets creative with hair tutorials.
Juliana Luna (28,400 followers)
Rio de Janeiro-based Luna isn't a blogger per se, but rather an artist, stylist and consultant who co-founded a global platform for women called Project Tribe. Her feed reveals her penchants for activism, travel and maximalist style.