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Must Read: Beyoncé Releases New 'Lemonade' Merch, Michelle Obama Covers 'Variety'

Plus, Puma's fall Fenty by Rihanna collection gets a launch date.
Michelle Obama on the August 23, 2016 cover of Variety. Photo: Art Streiber

Michelle Obama on the August 23, 2016 cover of Variety. Photo: Art Streiber

These are the stories making headlines on Tuesday.

Michelle Obama wears Jonathan Simkhai on the cover of Variety, looks amazing
The First Lady appears on the Aug. 23 issue of Variety, and needless to say, looks #flawless. For the cover shoot, she donned a custom-fit dress from Jonathan Simkhai's most recent pre-fall collection, marking the FLOTUS's first time wearing the New York-based designer. "It was a huge honor and brand milestone to work with Michelle Obama's team on a custom dress for the cover of Variety," the designer said. {WWD}

Hold up, there's new "Lemonade" merch
Just as we've begun to hit #peakmerch, OG merch purveyor Beyoncé dropped a second wave of "Lemonade"-inspired product that includes some pretty great iPhone cases, "dad hats" (their words, not ours) and cropped sweatshirts. { via High Snobiety}

Kate Spade gets into the wearable tech game
No matter where you fall on the wearable tech debate, the market is still growing, and fashion brands feel the need to get on board. The most recent example? Kate Spade's new three-piece collection of wearables launching next month. It includes a hybrid smartwatch, and two "trackers" — one done up in silicone and another "jewelry-inspired" style in various shades of mother of pearl and stainless steel. Prices range from $125-$250. {WWD}

Puma announces Fenty by Rihanna collection launch date
Rihanna's footwear styles for Puma have been smash successes, and we'll soon find out if her debut runway collection is as big of a hit. The fall 2016 line, which made its debut at New York Fashion Week in February, drops on September 6. Set your reminders now. {Puma

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Victoria's Secret model Kelly Gale wears an emoji bikini bottom on Playboy's September issue because why not?
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Vogue Paris to launch two-day fashion festival
Echoing the British Vogue Fashion Festival (the brainchild of editor-in-chief Alexandra Shulman), Vogue Paris will stage its first-ever Vogue Paris Fashion Festival, a two-day event that will take place at the ritzy Hôtel Potocki from November 4-5. Speakers include Olivier Rousteing and Uniqlo founder Tadashi Yanai. {Business of Fashion}

Revolve is making use of style codes to drive social media sales
There isn't a brand on the market that isn't trying to figure out how to translate social media likes and followers into sales. Some brands are opting for a shoppable feed; but others, like Revolve, are going for a more direct approach by adding items' "style codes" (similar to SKU numbers) on Instagram and Snapchat posts in an effort to help its followers quickly and easily identify the pieces worn by popular celebrities or influencers. {Glossy

Parcel is the latest platform promising to make online shopping easier
If you online shop like us, chances are you have a browser filled with countless tabs and wish lists scattered among your favorite e-retailers. Newly launched Parcel aims keep everything you have your eye on in one single place. You can even categorize your lists according to your retail needs — from fall wardrobe must-haves to apartment décor — and maintain a budget for each one. Click here to create an account and get started. {Fashionista inbox}

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