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Hey, Quick Question: Are Butts the New Pants?

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Welcome to our column, "Hey, Quick Question," where we investigate seemingly random happenings in the fashion industry. Enjoy!

It's Wednesday morning and we at Fashionista have one thing on our minds: butts.


We've been seeing a lot of 'em lately — on magazine covers, editorials, ad campaigns, Instagram and Kim Kardashian's latest trip to Mexico.

Fashion's fascination with the posterior is nothing new. In fact, 2014 was a particularly strong year for the rear. (I'M SORRY OKAY.) And 2015 ended on a high note, too: Stuart Weitzman's near-naked campaign showcased Joan Smalls, Gigi Hadid and Lily Aldridge in nothing but a pair of high-heeled sandals. The shoes are cute and all, but we're really here for the butts. Those are butts we're seeing, adorned with the footwear label's logo.

But(t) as we said earlier, in recent months it's been booty overload in the fashion world: 

In July, Victoria's Secret Angels were flooding our Instagram feed with nudes (read: butts). 

Stella Maxwell landed on the August cover of Elle Brazil — a country known for butt lifts, mind you — showcasing her backside (read: butt) in a bodysuit. 

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Cara Delevingne (and her butt) cover the September issue of Esquire UK, which led to a pretty lengthy discussion in the Fashionista HQ about said butt. 

Bella Hadid, who's on the cover of Vogue Paris's September issue with Taylor Hill, ditched her pants for a high-fashion side-butt shot. Hill, on the other hand, didn't reveal her own bum for the French publication, but it finally got the spotlight on V Magazine's September cover.

Kacy Hill, up-and-coming singer and fashion muse, showed off her assets as well. And she one up'ed everyone with a butt tattoo. Like her own personalized butt pocket. Except it's made of ink and it's forever.

Lastly, Kendall Jenner, who inevitably nabbed the always-anticipated Vogue September cover announced in her "73 Questions" video that she would prefer that everyone pay more attention to, you guessed it, her butt.

So are pants now faux pas, and should we all be freeing our bums for all to see? What's a waist trainer version for butts? Are 30-day squat challenges going to be a thing again? Are retail analysts seeing a surge in thong purchases these days? How's Sisqo doing?

One answer: According to Victoria's Secret, thongs aren't a bestseller. Instead, the number-one panty for the lingerie retailer is the "Sexy Shortie," and what better way to let everyone know than with a campaign video filled with a bunch of butts?

So yeah, butts are totally a thing. Fashion loves butts. 2016: Year of the Butt. Go through your wardrobe and Konmari all of your pants.

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