DeVries Global Is Hiring An Account Executive, Beauty & Fashion In New York, NY
Devries Global is a global network of Curiously Creative people with a passion for building brands and having fun along the way. Candidate must have 2 - 4 years related professional experience.
Devries Global's Account Executive serves as a one of the day-to-day client contacts. He/she manages the flow of work and information to the account team, and possesses an in-depth understanding of the client’s business, industry, and PR issues. The Account Executive will perform fundamental PR tasks such as media outreach and press material development. He/she must also have strong research, writing and editing skills. The focus of an Account Executive is on developing the proficiency and the necessary skill set to become a successful PR practitioner.
PRIMARY RESPONSIBILITIES
Client
- Work with client on tactical programs
- Follow through on approved media strategies and effectively communicate progress, updates and challenges to senior team members and/or clients
- Participate in client meetings and presentations
- Provide basic client counsel
- Oversee maintenance of client product/inventory closet
Media
- Monitor media outlets for coverage of client news and competitor developments
- Help to track and maintain media placements
- Draft media relations materials including press releases, fact sheets, bios, FAQs, etc.
- Generate story ideas and topic angles
- Understand industry issues that directly and indirectly affect the client
- Understand clients’ media objectives/priorities; identify and pitch appropriate outlets
- Counsel clients and provide feedback
- Demonstrate knowledge of media pitching and proactively ideate new and compelling story angles
- Manage the logistics of events (e.g., satellite media tours, desk side briefings, editor events, etc.)
- Manage external vendors
- Has base knowledge of social media trends, brand activity and relationship to PR
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Writing
- Develop proposals, releases, customer profiles, and other press materials
- Proof and edit client related documents as needed
- Compose basic media plans and contribute to the plan development process
- Draft program recaps and reports Team Participation
- Serve as a role model and mentor to junior team members
- Participate in agency development and assist with new business
- Balance workload between projects and account staff to ensure that all work is accurate and completed within established deadlines
- Communicate frequently and appropriately with manager
- Delegate work to interns, account coordinators and junior account executives as needed
- Informally provides feedback to performance reviews of subordinates as needed
- Talk intelligently about agency at internal and external meetings and industry functions
- Attend agency staff meetings and group meetings Administrative Support
- Track/enter time in a precise and timely manner
- Code, track and approve invoices and coordinate with the Accounting Department
- Assist in account budgeting recommendations
- Perform other administrative tasks as assigned QUALIFICATIONS
Education
Bachelor’s Degree
Professional Experience
2 - 4 years related professional experience
Success Factors
- Strong oral and written business communication skills
- Proven media skills with strong relevant media contacts
- Demonstrates potential to lead projects and interact with clients
- Can anticipate client and team needs
- Complete challenging projects within set parameters
- Exceptional judgment when working with team members, client contacts and vendors
- Strong commitment and dedication to the agency’s success as well as personal career
- Desire to pursue learning and self development; participates in required and voluntary professional development programs.
- Consistently meets deadlines
- Attentive to detail and quality
- Solves problems
- Demonstrates an eagerness to learn and be involved in account/agency opportunities
- Proficient in Microsoft Office, Internet, social platforms, Cision, etc.
To apply, please send your resume to knguyen@devriesglobal.com.
