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DeVries Global Is Hiring An Account Executive, Beauty & Fashion In New York, NY

Devries Global is a global network of Curiously Creative people with a passion for building brands and having fun along the way. Candidate must have 2 - 4 years related professional experience.
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Devries Global's Account Executive serves as a one of the day-to-day client contacts. He/she manages the flow of work and information to the account team, and possesses an in-depth understanding of the client’s business, industry, and PR issues. The Account Executive will perform fundamental PR tasks such as media outreach and press material development. He/she must also have strong research, writing and editing skills. The focus of an Account Executive is on developing the proficiency and the necessary skill set to become a successful PR practitioner. 

PRIMARY RESPONSIBILITIES 

 Client

  • Work with client on tactical programs
  • Follow through on approved media strategies and effectively communicate progress, updates and challenges to senior team members and/or clients
  • Participate in client meetings and presentations 
  • Provide basic client counsel 
  • Oversee maintenance of client product/inventory closet 

Media 

  • Monitor media outlets for coverage of client news and competitor developments
  • Help to track and maintain media placements 
  • Draft media relations materials including press releases, fact sheets, bios, FAQs, etc. 
  • Generate story ideas and topic angles 
  • Understand industry issues that directly and indirectly affect the client
  • Understand clients’ media objectives/priorities; identify and pitch appropriate outlets 
  • Counsel clients and provide feedback 
  • Demonstrate knowledge of media pitching and proactively ideate new and compelling story angles
  • Manage the logistics of events (e.g., satellite media tours, desk side briefings, editor events, etc.)
  • Manage external vendors
  • Has base knowledge of social media trends, brand activity and relationship to PR 

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Writing 

  • Develop proposals, releases, customer profiles, and other press materials 
  • Proof and edit client related documents as needed 
  • Compose basic media plans and contribute to the plan development process 
  • Draft program recaps and reports Team Participation 
  • Serve as a role model and mentor to junior team members 
  • Participate in agency development and assist with new business 
  • Balance workload between projects and account staff to ensure that all work is accurate and completed within established deadlines 
  • Communicate frequently and appropriately with manager 
  • Delegate work to interns, account coordinators and junior account executives as needed 
  • Informally provides feedback to performance reviews of subordinates as needed 
  • Talk intelligently about agency at internal and external meetings and industry functions 
  • Attend agency staff meetings and group meetings Administrative Support  
  • Track/enter time in a precise and timely manner 
  • Code, track and approve invoices and coordinate with the Accounting Department 
  • Assist in account budgeting recommendations 
  • Perform other administrative tasks as assigned QUALIFICATIONS

Education

Bachelor’s Degree

Professional Experience

2 - 4 years related professional experience

Success Factors

  • Strong oral and written business communication skills
  • Proven media skills with strong relevant media contacts
  • Demonstrates potential to lead projects and interact with clients
  • Can anticipate client and team needs
  • Complete challenging projects within set parameters
  • Exceptional judgment when working with team members, client contacts and vendors
  • Strong commitment and dedication to the agency’s success as well as personal career
  • Desire to pursue learning and self development; participates in required and voluntary professional development programs.
  • Consistently meets deadlines
  • Attentive to detail and quality
  • Solves problems
  • Demonstrates an eagerness to learn and be involved in account/agency opportunities
  • Proficient in Microsoft Office, Internet, social platforms, Cision, etc.

To apply, please send your resume to knguyen@devriesglobal.com.