Devries Global's Account Executive serves as a one of the day-to-day client contacts. He/she manages the flow of work and information to the account team, and possesses an in-depth understanding of the client’s business, industry, and PR issues. The Account Executive will perform fundamental PR tasks such as media outreach and press material development. He/she must also have strong research, writing and editing skills. The focus of an Account Executive is on developing the proficiency and the necessary skill set to become a successful PR practitioner. 

PRIMARY RESPONSIBILITIES 

 Client

• Work with client on tactical programs
• Follow through on approved media strategies and effectively communicate progress, updates and challenges to senior team members and/or clients
• Participate in client meetings and presentations 
• Provide basic client counsel 
• Oversee maintenance of client product/inventory closet 

Media 

• Monitor media outlets for coverage of client news and competitor developments
• Help to track and maintain media placements 
• Draft media relations materials including press releases, fact sheets, bios, FAQs, etc. 
• Generate story ideas and topic angles 
• Understand industry issues that directly and indirectly affect the client
• Understand clients’ media objectives/priorities; identify and pitch appropriate outlets 
• Counsel clients and provide feedback 
• Demonstrate knowledge of media pitching and proactively ideate new and compelling story angles
• Manage the logistics of events (e.g., satellite media tours, desk side briefings, editor events, etc.)
• Manage external vendors
• Has base knowledge of social media trends, brand activity and relationship to PR 

Writing 

• Develop proposals, releases, customer profiles, and other press materials 
• Proof and edit client related documents as needed 
• Compose basic media plans and contribute to the plan development process 
• Draft program recaps and reports Team Participation 
• Serve as a role model and mentor to junior team members 
• Participate in agency development and assist with new business 
• Balance workload between projects and account staff to ensure that all work is accurate and completed within established deadlines 
• Communicate frequently and appropriately with manager 
• Delegate work to interns, account coordinators and junior account executives as needed 
• Informally provides feedback to performance reviews of subordinates as needed 
• Talk intelligently about agency at internal and external meetings and industry functions 
• Attend agency staff meetings and group meetings Administrative Support  
• Track/enter time in a precise and timely manner 
• Code, track and approve invoices and coordinate with the Accounting Department 
• Assist in account budgeting recommendations 
• Perform other administrative tasks as assigned QUALIFICATIONS

Education

Bachelor’s Degree

Professional Experience

2 - 4 years related professional experience

Success Factors

• Strong oral and written business communication skills
• Proven media skills with strong relevant media contacts
• Demonstrates potential to lead projects and interact with clients
• Can anticipate client and team needs
• Complete challenging projects within set parameters
• Exceptional judgment when working with team members, client contacts and vendors
• Strong commitment and dedication to the agency’s success as well as personal career
• Desire to pursue learning and self development; participates in required and voluntary professional development programs.
• Consistently meets deadlines
• Attentive to detail and quality
• Solves problems
• Demonstrates an eagerness to learn and be involved in account/agency opportunities
• Proficient in Microsoft Office, Internet, social platforms, Cision, etc.

To apply, please send your resume to knguyen@devriesglobal.com.