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Shocker: E! to Cover Yeezy Season 4 at New York Fashion Week

Plus Tommy Hilfiger and... Tom Ford?
Yeezy Season, coming to a TV near you. Photo: Getty Images

Yeezy Season, coming to a TV near you. Photo: Getty Images

Since starting to present his Yeezy collection two years ago, Kanye West has upped the ante season after season, culminating in last season's fashion show/album debut blowout at Madison Square Garden. After selling tickets to the public and screening the event at select theaters across the country, how do you make things even bigger and reach even more people? By giving E! Network access, of course. Truly, it was only a matter of time before West linked up with the network, which at this point serves as a 24-hour Kardashian promo machine. 

Yeezy Season 4 is among the fashion shows listed in today's report in The Hollywood Reporter about E!'s New York Fashion Week plan. Unsurprisingly, Tommy Hilfiger's carnival extravaganza — with Gigi Hadid's collection as centerpiece — is slated to receive coverage, as is Harper's Bazaar Icons party, celebrating the glossy, which just featured Kim and Kanye on the cover. E! will also catch up with "The Hills" alums Lauren Conrad at her pop-up, in addition to Kristen Cavallari, who will "give the network a first look at her Emerald Duv jewelry and Chinese Laundry shoe collections." Wonders never cease!

Perhaps more surprising on the lineup of planned coverage is Tom Ford, who has been equal parts press-averse and celebrity-obsessed since launching his namesake line, and Cartier's Fifth Avenue mansion unveiling party — though perhaps the latter has become both metaphorically and literally permanently linked with Kylie Jenner?

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The whole thing will kick off with an event co-hosted by Elle magazine and IMG. If you're not tired of all the NYFW coverage, there will also be an episode of "Fashion Police" (duh) and a "day-in-the-life diary" following around Ireland Baldwin. It all seems like a bit much, but as the fashion industry tries to sort out whether fashion week is meant to be consumer facing — and as it becomes more dominated by all things Kardashian, apparently — perhaps we should expect more and more mainstream press coverage.   

Update 9/1/2016: Per a release from E!, E! News will feature "multi-platform" coverage at NYFW beginning Thursday, September 8, which will include coverage of Yeezy Season 4. E! will not be broadcasting the show live or in full.

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