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Fashion's Favorite Florists

If Louis Vuitton, Chanel and Marc Jacobs uses 'em, they have to be good.
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Photo: Peter White/WireImage

Photo: Peter White/WireImage

From offices and showrooms to photo shoots and parties, flowers have always (quietly) been an integral part of the fashion industry. But nowadays, flowers and fashion seem to be getting along better than ever before. Instagram has allowed for floral boutiques that were once under-the-radar to cast their portfolio into the digital space, with some florists even acquiring cult-like followings on par with a celebrity hairstylist or an up-and-coming ready-to-wear designer. That's all thanks to fashion insiders, brands and magazines tagging them in photos from runway shows or, you know, their extremely casual weddings in the south of France.

So who are these florists to the (fashion) stars? We compiled 10 indie florists from all over the world that fashion people go to for all their floral needs, from New York and Los Angeles to Sydney and Edinburgh. Read on for a rundown of each one, below. (And find out where fashion people get their engagement rings, furniture and tattoos while you’re at it.)


Hometown: New York, NY & Los Angeles, CA

Instagram: @brrch_floral

We were first introduced to Brittany Asch's Brrch as Glossier's go-to for those #GlossierPink garden roses, but have since picked up on her now-ubiquitous bouquets elsewhere. Since Brrch launched in 2013, the artistic floral studio was named a top floral designer by Martha Stewart Weddings, and has landed a growing roster of big-name clients.

Flora Starkey

Hometown: London, England

Instagram: @florastarkey

British Vogue once said that bespoke floral designer Flora Starkey "works with flowers as a Renaissance painter would work with oils," and we can't disagree. Drawing inspiration from Victorian photographs and English gardens, this London-based florist counts Alexander McQueen, Louis Vuitton, Givenchy, Comme des Garçons, Gucci, Stella McCartney and Victoria Beckham as clients, while her arrangements have been displayed in the Tate Britain and St. Paul's Cathedral.  

Flower Girl

Hometown: New York, NY

Instagram: @flowergirlnyc

Founded in 2004 by native New Yorker Denise Porcaro, Flower Girl's clientele list reads like a who's who of fashion industry greats, including Chanel, Proenza Schouler and Marc Jacobs — and that's not to mention collaborations with Liberty of London, Coach and Gap. If beautiful bouquets aren't your thing, maybe you'll be more drawn to Flower Girl's exclusive candles and handmade soaps.

Grace & Thorn

Hometown: London, England

Instagram: @graceandthorn

With two locations in London, Grace & Thorn has grown a large following across the pond thanks to founder Nik Southern's colorful, unexpected designs. Work with the shop on a bespoke creation, or order one of the whimsical arrangements in four different sizes online starting at just £50.

Jardine Botanic

Hometown: Sydney, Australia

Instagram: @jardinebotanic

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Flower lovers Down Under would be hard-pressed to find another florist as buzzy as Sydney's own Jardine Hansen, the mastermind behind Jardine Botanic. These bouquets are loosely arranged, incorporating layers of unique, local flowers among some of the fluffiest garden roses we've ever seen.

Nicolette Camille

Hometown: Brooklyn, NY

Instagram: @nicamille

Regularly featured in such prestigious wedding publications as Style Me Pretty, Brides and Domino, Nicolette Camille Floral Design (and its frequently updated Instagram feed) was born after its founder, Nicolette Owen, began a career in photography. Each arrangement is meant to evoke images of a natural garden, some more wild in nature than others. 

Putnam & Putnam

Hometown: New York, NY

Instagram: @putnamflowers

If you haven't heard of Putnam & Putnam, you've almost definitely seen its work around New York or on the pages of some of the industry's top magazines (or, you know, on Instagram). Specializing in editorial, weddings and large-scale installations, this boutique company also offers virtual arranging classes on Skillshare.

Pyrus Botanicals

Hometown: Edinburgh, Scotland

Instagram: @pyrusbotanicals

With backgrounds in fine and applied art, Pyrus Botanicals's founders set out to grow unusual blooms that you wouldn't otherwise be able to source in Britain. Pyrus has a definite knack for distinctive work, both indoor and out; its Victorian walled flower garden is a must-see for anyone in the area.

That Flower Shop

Hometown: London

Instagram: @hattieflower

If you don't follow That Flower Shop's Hattie Fox for the obvious — flowers — then follow her for the witty captions and irreverent commentary. While 26-year-old Fox has had her own business for three years, she's been a florist for 10. Scroll through all her work — a lot of weddings this time of year — over at That Flower Shop's Tumblr, but be warned: You'll want it all.

The Sill

Hometown: New York, NY

Instagram: @thesill 

Alright, alright, so this one isn't exactly a flower shop, per se — but with all of The Sill's social media magic, it's climbed its way to the top alongside some of New York's most prestigious florists. Whether The Sill kicked off fashion's succulent obsession or it simply got lucky with timing, there's no doubt that it struck gold with its plant-happy business. Plus, non-New Yorkers can now shop The Sill's creations online at

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