Tommy Hilfiger announced it had brought on Gigi Hadid as global ambassador way back in December, but all summer long, the brand has been dropping collaboration kernels left and right. The model teased her upcoming capsule collection on Snapchat, and was photographed wearing pieces on the street, but most of the focus so far has been on Hadid's nautical-themed campaign for Tommy Hilfiger's latest fragrance, "The Girl." It turns out those nautical vibes hinted at Hadid's design process, too: On Monday, Tommy Hilfiger released the first look book featuring the model in her collaboration of womenswear and accessories, due out in September.
Among the mainly white and navy pieces, shoppers will find a brass-buttoned cape coat (not unlike the one Hadid wears in the "The Girl" campaign), as well as several military-inspired coats and jackets. There's also a solid dose of horizontal stripes, as well as a cozy cable knit and a fluffy mohair jacket. As for a logo, the collection relies on an intertwined G (a looped sailing line) and H over an anchor. It pops up on bodysuits, a sweatshirt and a tote bag. The footwear is versatile and simple: white slip-on sneakers, black ankle boots, platform sandals and patent flatform loafers are the key pieces. Tops range in price from $50 to $295; denim from $180 to $250; outerwear from $295 to $495; accessories (including sunglasses and watches) from $120 to $265 and the leather pants are $600.
The collection hits Tommy.com and the 5th Avenue flagship store on Sept. 9 — the same day the line will debut during New York Fashion Week with a runway show that will be open to the public for the brand's first consumer-facing show. It's unclear how that presentation could top the nautical vibes of the brand's fall runway show — which literally took place on the deck of cruise liner, the "T.H. Atlantic," constructed inside the Upper East Side's Park Avenue Armory. In the meantime, follow @tommyxgigi on Instagram for updates. We have a feeling the brand still has plenty of buzz-building surprises up its sleeve.
Check out the rest of the look book in the gallery below.