Must Read: Hearst Launches September Issue Ad Campaign, An Inside Look at the New 'Teen Vogue’

Plus, Dior is the first luxury brand to sell handbags through China's WeChat.
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Sarah Jessica Parker on the September 2016 issue of Marie Claire. Photo: Michelango di Battista

Sarah Jessica Parker on the September 2016 issue of Marie Claire. Photo: Michelango di Battista

These are the stories making headlines on Thursday.

Hearst launches an ad campaign for its September issues
The campaign, entitled "We Are Fashion," will prominently feature the September covers of Harper's Bazaar, Elle, Marie Claire and Town & Country around New York City and at Hudson News shops around the country for six weeks. Hearst Magazines president, marketing and publishing director Michael Clinton said (referring to his team), "We said, 'We now have more fashion content than any other media company and/or brands, so we should take the position of being leaders in fashion content.'" {WWD

Inside Teen Vogue’s new three-person leadership team
Earlier this year, longtime Teen Vogue EIC Amy Astley left the glossy to lead Architectural Digest, leaving former beauty and health director Elaine Welteroth, digital editorial director Phillip Picardi and creative director Marie Suter at the magazine's helm. While it was an unexpected move by traditional standards, Condé Nast creative director Anna Wintour explained why it works. "In a way, giving them all equal stature reflected how important we feel not only the print title is, but also how important our growth is in terms of digital. Especially for that market," she said. "It’s been incredibly successful, and also really reflects the way we see things moving." {Business of Fashion

You can now snag a Lady Dior on WeChat
In an effort to leverage the massive user base of Chinese social media app WeChat, Dior has become the first luxury brand to offer goods for purchase on the messaging platform. Currently, a limited-edition small Lady Dior handbag (which can be customized by dragging decorations onto the screen) is the only item for sale at 28,000 yuan, or $4,210 at current exchange. {China Daily}

Obama pens essay on feminism for Glamour 
For the magazine's September issue, President Barack Obama wrote an exclusive essay on the topic of feminism and the importance of supporting women's rights - especially in the eyes of his daughters, Sasha and Malia. "It’s important that their dad is a feminist, because now that’s what they expect of all men," writes Obama. "It is absolutely men’s responsibility to fight sexism too." If he didn't already hold the title, this certainly cements Obama's status as coolest President ever. {Fashionista inbox}

Uniqlo sales rise despite decrease in Japanese stocks

It looks like the heat dome and lowering prices proved to be a winning combo for Uniqlo. In July, the Tokyo-based brand reported an 18 percent increase in sales from a year earlier - the biggest increase since April of last year. This continues the brand's "revival" as outlined by Fast Retailing Co. chairman Tadashi Yanai's in May, when he committed to offering the "lowest possible price" after rising production costs (and price tags) resulted in decreased sales. {Bloomberg

Yoox Net-a-Porter Group sees double-digit sales growth in all businesses
Yoox Net-a-Porter Group's first year as a fully-merged company is shaping up to be a very good one. Excluding currency fluctuations, YNAP saw overall revenue increase 17 percent to $450.8 million in the second quarter of 2016, and net profits were up 15.2 percent to $37 million. Its three core businesses: Multi-brand In-Season (Net-a-Porter, Mr Porter), Multi-brand Off-Season (The Outnet, Yoox) and Online Flagship stores grew 13 percent, 21 percent and 11 percent, respectively. {Yoox Net-a-Porter}

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