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Must Read: Hugo Boss Net Income Drops 84%, Rumi Neely Launches Swimwear

Plus, Leslie Jones is auctioning off her "Ghostbusters" premiere dress. (Yes, that one.)
The finale walk at the Boss fall 2016 runway show. Photo: Imaxtree

The finale walk at the Boss fall 2016 runway show. Photo: Imaxtree

These are the stories making headlines on Friday.

Hugo Boss net income plunges 84% in second quarter
Making even the most dismal analyst predictions of a 50% drop seem cute, Hugo Boss reported a staggering 84% decrease in net income for the fiscal second quarter. The company blames store closures — part of a strategy that will see 20 more of its lowest performing stores globally close over the next year and half. {WWD}

Rumi Neely launches swimwear
Blogger Rumi Neely is expanding her fashion line to include five new swim styles, comprised of four bikinis and a one piece. The suits are made from a ribbed nylon/Lycra blend and align with Neely's minimally sexy style with a neutral color palette. "Girls tell me that A.Y.A.I. is addictive, that it’s progressive but wearable, simple but different," says Neely. "The idea of maintaining that degree of specificity and expanding it is endlessly inspiring." {WWD

Leslie Jones to auction off her custom Christian Siriano "Ghostbusters" premiere dress
After the actress famously ignited a Twitter war over designers not wanting to dress her, Christian Siriano stepped in and this gorgeous red gown was born. "She’s gonna auction the dress off or donate it — she works with a bunch of young theater kids," said the designer. {People}

ASOS is selling a "body bow" and we have a lot of questions

Alongside pretty printed dresses and British streetwear-inspired creepers, online retailer ASOS is currently carrying a $26 oversized body bow and it's... interesting. The "Unwrap Me" comes in three colors - red, white and black - and appears to be entirely constructed from one long strip of fabric, like an actual bow. It's revealing to be sure, but sexy? We're not so sure. {ASOS via Daily Mail

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