If we had a nickel for every time we heard or read the word "influencer" this year, we still wouldn't be nearly as rich as some of the industry's biggest influencers.
As seemingly ordinary folks have amassed huge followings on social media, brands have been quick to dedicate increasingly large portions of their marketing budgets to get these well-dressed and well-filtered men and women promoting their products.
We'll examine this growing phenomenon — and the many questions it brings up — at our New York "How to Make It in Fashion" conference on Friday, Nov. 4. During the panel, "What Does It Mean to Be an Influencer Today?", Carla Dunham, VP of global brand strategy at Kate Spade, Danielle Bernstein of We Wore What, Jennifer Powell, head of special bookings at Next Model Management and Karen Robinovitz, chief creative officer of Digital Brand Architects will discuss the ins and outs of these marketing campaigns, what makes them effective, what it takes to become (and remain) an influencer, and more.
And that's just one part of our New York conference. Keynote speakers include Linda Rodin and Cathy Horyn, and there will also be panels on menswear and how to get a fashion label off the ground. You'll even have the chance to book mentoring sessions with someone who's made it in your chosen career field. Our conferences always sell out in advance, and mentoring sessions are limited, so be sure to reserve your spot ASAP.