In the image, he stars alongside models Julia Hafstrom, who has the fortune of being naked in the bathtub with him, and Vera Van Erp, who remains clothed on the sidelines, but is the recipient of a lovely handhold from Hafstrom. There will also be a video component, launching in September, that features the trio sexily traipsing around a baroque Venetian palazzo, per WWD. Check out what appears to be a sneak peek of that below.
Leto and crew replace original Gucci Guilty campaign stars Evan Rachel Wood and Chris Evans; the Evan/Evans duo have appeared in equally sexy Frank Miller-shot, film noir-style spots since the fragrance launched in 2010. The new campaign is more in line with the aesthetic of current Gucci creative director Alessandro Michele. Leto, of course, is a friend of Michele's, and the new ads and commercial spots are shot by brand favorite Glen Luchford. Guilty is Gucci's best-selling fragrance.
We've reached out to Gucci and will update once more details and images are revealed.
Update, 9/2: Gucci has released the director's cut of the Gucci Guilty campaign, which means you can now watch Jared Leto brood in a tub.